• For Buyers
    • Retail News
    • Products & Suppliers
    • Ecommerce
    • Marketing & Management
    • Trade Show News
  • For Suppliers
    • Supplier News
    • Marketing & Management
    • Importing
    • Manufacturers
    • Warehousing
    • Finance
    • Show Exhibiting
  • Wholesale 101
  • Trade Show Calendar
  • Wholesale Products
  • New Suppliers
Facebook Twitter Instagram
Thursday, March 23
  • Subscribe
  • Submit Content
  • About Us
    • Contact Us
  • Advertise
    • Display Advertising
    • Email Marketing Campaigns
    • Newsletter Advertising
    • Sponsored Content
    • Lead Generation Services
  • Top Product Sources
Facebook Twitter Instagram
WholesaleCentral.com Blog
  • For Buyers
    • Retail News
    • Products & Suppliers
    • Ecommerce
    • Marketing & Management
    • Trade Show News
  • For Suppliers
    • Supplier News
    • Marketing & Management
    • Importing
    • Manufacturers
    • Warehousing
    • Finance
    • Show Exhibiting
  • Wholesale 101
  • Trade Show Calendar
  • Wholesale Products
  • New Suppliers
WholesaleCentral.com Blog
Home»Featured Products»Product News»Fanminder Builds Social Biz
Product News

Fanminder Builds Social Biz

PublisherBy PublisherApril 1, 20113 Mins Read
Facebook Twitter Email
Share
Facebook Twitter Email

FanminderFanminder is helping small businesses get social. For smaller operations in which employees are already filling multiple roles and every penny is pretty much spoken for, staying on top of social media can be next to impossible. That’s a dilemma that Fanminder, based in Los Altos, CA, hopes to solve. Fanminder, which launched in 2010, allows merchants and other small businesses to send instant promotions to their customers’ mobile phones, social networking pages, and email accounts. “We wanted to build the leading company completely dedicated to helping small businesses win with social and mobile marketing,” says cofounder and CEO, Paul Rosenfeld. “Fanminder helps the small business easily and affordably create and publish what we call instant promotions, that reach their fans anywhere.”

The company currently works with about 1,400 small businesses and has launched some 5,000 campaigns to date, says cofounder and COO, Tracy Grover. Fanminder offers a turnkey operation that typically takes just a few minutes to setup, and costs about $40 to $60 per month, she says, though the cost can rise to $150 monthly for companies with more than 400 mobile fans. To get started, the merchant heads to the Fanminder homepage and provides basic information like the company name and time zone. The next step is creating an offer, such as, “Buy one, get one free, if you come in during the next seven days,” that can be published on the retailer’s website or social media page. Next is letting customers know they can access the offer via their phones. For instance, the offer might say, “Enter your cell phone number here and receive a text message good for a free product.” The merchant also can upload artwork like the company’s logo or a map to the store.

Along with advertising the promotion via the web, merchants can print or order paper signs, table tents and posters from Fanminder, to market within their physical locations. In addition, once customers have given their okay, the merchant can send them text messages with different offers and promotions. About 85 percent of adults now have cell phones, and nearly three-quarters send or receive text messages, according to the Pew Research Center. Anyone who has spent time online should be able to follow the sequence of steps to create promotions and offers. “It’s designed for the lay person,” Rosenfeld says. “No integration to the merchant’s POS system is required,” he adds. In addition, each coupon has a code that’s unique and good only for a one time use, greatly reducing the risk of fraudulent transactions.

marketing social media trends
Share. Facebook Twitter Email
Previous ArticleProtect Your Business
Next Article Mobile Marketing Tips

Related Posts

2023 Wholesale Apparel Trends

March 14, 2023

Top Wholesale Easter Products

February 27, 2023

Overstock Liquidations

January 25, 2023
Sign Up for Buyer Updates
WholesaleCentral.com

Join the Buyer's Network

Get news & updates only for retailers.

Latest Posts

Amazon Return Pallets For Sale: How to Profit

March 20, 2023

2023 Wholesale Apparel Trends

March 14, 2023

Top Wholesale Easter Products

February 27, 2023

The Future of Sustainable Manufacturing is a Hybrid Approach

February 23, 2023

Make Money with Foreign-Trade Zones

February 22, 2023

Overstock Liquidations

January 25, 2023
how-to
Wholesale 101 for Buyers

Amazon Return Pallets For Sale: How to Profit

March 20, 202311 Mins Read

A big trend among some online sellers is buying Amazon return pallets and overstock and…

Product News

Overstock Liquidations

January 25, 20236 Mins Read

Overstock inventory refers to the excess goods or merchandise that a retailer has on hand…

Retail News

5 Essential Tax Season Preparation Tips

January 24, 202310 Mins Read

Are you ready for tax season? April 18 is approaching quickly, and many day-to-day decisions…

Wholesale 101 for Buyers

How to Create a Google Business Profile

January 18, 20236 Mins Read

Looking for new ways to get your brand noticed? Creating a Google Business Profile can…

  • About Us
  • Subscribe
  • Contact Us
  • Advertise
  • Find Wholesale Sources
WholesaleCentral.com

Join the Buyer's Network

Get news & updates only for retailers.

Follow Us:

Copyright © 2023. Sumner Communications, Inc..

Type above and press Enter to search. Press Esc to cancel.