Of the 79% of all U.S. adults who go online, 66% buy from e-retailers, according to new research from the Pew Research Center’s Internet and American Life Project. That suggests 52% of all U.S. adults are web shoppers.
In a story from Internet Retailer, the findings show that 69% of older baby boomers (ages 56-64) say they buy online, followed by 68% of so-called Millennials (ages 18-33), 66% of Generation Xers (ages 34-45), 64% of younger boomers (ages 45-55), 59% of the Silent generation (ages 65-73) and 57% of the G.I. generation (ages 74 and older).