• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Subscribe
  • Submit Content
  • About Us
    • Contact Us
  • Advertise
    • Display Advertising
    • Email Marketing Campaigns
    • Newsletter Advertising
    • Sponsored Content
    • Lead Generation Services
  • Top Product Sources

WholesaleCentral.com Blog

The Industry's Trusted Source for B2B Retail and Wholesale News

  • For Buyers
    • Retail News
    • Products & Suppliers
    • Ecommerce
    • Marketing & Management
    • Trade Show News
  • For Suppliers
    • Supplier News
    • Marketing & Management
    • Importing
    • Manufacturers
    • Warehousing
    • Finance
    • Show Exhibiting
  • Wholesale 101
  • Trade Show Calendar
  • Wholesale Products
Home » How to Maximize Online Advertising ROI

How to Maximize Online Advertising ROI

October 4, 2013 by Publisher

By Matthew Brennan

How to Maximize Online Advertising ROIThe online marketplace is extremely competitive, and it is vital that you maximize your return on investment (ROI). It can be difficult to spread the word about your business when the market is fragmented, and potential customers have so many buying options. It takes an innovative advertising strategy to succeed, and merchants must differentiate themselves from their competition.

Understand the brand

Businesses need clearly defined goals that establish the direction of the company. They need a firm grip on their culture. It is essential that merchants advertise and market themselves in a manner that is true to their personality, and tell their story in a compelling fashion that will drive people to buy. Once these things are in place, it is easier to develop overarching ways to incorporate innovation into the fabric of the company.

Stay ahead of the curve

Businesses must become masters within their channels of distribution. They need a clear understanding of where they are going and where they have been. They need to have knowledge of their industry, and what the competition is doing. All of this is possible through comprehensive research and a constant effort to keep up with emerging trends, and what your customers want. Whether a blog, app or ebook is the best way for you to reach your audience depends on your message, and the medium that your audience is most likely to utilize. All this can be determined through research.

Turn research into a plan

When it comes to online advertising, options include AdWords, email campaigns and banner advertising.

It is not enough to simply have data; businesses need to understand how to interpret it. You must evaluate your business and industry in terms of what might work, and develop strategies to maximize ROI. Businesses must understand that the best ideas may not solely occur from the top down, and should encourage employees to think of new ways of advertising.

When it comes to online advertising, options include AdWords, email campaigns and banner advertising. To maximize ROI with AdWords, retailers must understand the bidding process and learn which search terms their customers use. Email marketing requires a personable message that resonates and entices people to take action. A visible and simple opt-in form helps. With banner advertising, it is important to have visually stunning graphics which represent the brand well. All these things require planning and flexibility.

Teamwork is crucial

How to Maximize Online Advertising ROIIn order to develop a well thought out, inventive strategy, there should be a variety of people in the room. Do not be afraid to include both “numbers” people and creative types, as different employees have different strengths. When employees are routinely encouraged to think outside the box, ideas occur on a more frequent basis. Success requires approaching a problem from all angles. It requires a willingness to do things that your competitors have not, and to accept the occasional failed plan.

Inspiration is a key factor in success. While research is hugely important, it is also important to be open to new ideas and to think creatively when it comes to online marketing and advertising. By establishing your brand’s personality through thoughtful and targeted AdWords, emails and banners, you can become a market leader and increase your ROI.

Matthew Brennan is a marketing writer based in the Chicago area. He regularly writes about content marketing, blogging and engaging with your audience. Brennan has been published on ProBlogger, Soshable and Business2Community. Connect with him on his website, matthewlbrennan.com, and via LinkedIn, Twitter and Google+.

Category: Ecommerce, Marketing & Management Tags: email, how to

Primary Sidebar

Latest Posts

Improve Retail Pop-Up Experiences with Technology

Retail News

Halloween Retail Displays to Boo-st Sales

Retail News

5 Ways Low-Code Technologies Can Help Boost Business

Marketing & Management

The Go-To Event for the Souvenir Industry

Trade Show News

How ‘Buy Now, Pay Later’ Can Strengthen Brand Equity

Retail News

How to Optimize Digital Customer Experiences

Ecommerce

Sign Up for Buyer Updates

WholesaleCentral.com

Join the Buyer's Network

Get news & updates only for retailers.

Editor’s Picks

How to Build the Perfect Marketing Campaign

Editors Picks, Wholesale 101 for Buyers

The Best & Worst Times to Post on Social Media

Editors Picks, Marketing & Management

Best Made in USA Products to Sell in the Summer

Editors Picks, Featured Products, Made in USA, Product News

More Editor's Picks

Follow Us:

© Sumner Communications, Inc.
6 Research Drive, Suite 420 | Shelton, CT 06484