• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Subscribe
  • Submit Content
  • About Us
    • Contact Us
  • Advertise
    • Display Advertising
    • Email Marketing Campaigns
    • Newsletter Advertising
    • Sponsored Content
    • Lead Generation Services
  • Top Product Sources

WholesaleCentral.com Blog

The Industry's Trusted Source for B2B Retail and Wholesale News

  • For Buyers
    • Retail News
    • Products & Suppliers
    • Ecommerce
    • Marketing & Management
    • Trade Show News
  • For Suppliers
    • Supplier News
    • Marketing & Management
    • Importing
    • Manufacturers
    • Warehousing
    • Finance
    • Show Exhibiting
  • Wholesale 101
  • Trade Show Calendar
  • Wholesale Products
Home » Independent Business: A Force to Be Listened To

Independent Business: A Force to Be Listened To

November 28, 2017 by Publisher

start-upsBy Adrian Pike

Over the past several years, we have witnessed an incredible rise in the creation and growth of small businesses and start-ups. And the reason is quite simple. 

Today’s SMBs have a chance to be more independent, now more than ever. Why? Because tools are created to help them manage all aspects of their business without having to deal with external parties: whether it is their finance, order management or social media, SMBs need tools that are designed to be intuitive, self-serve and, most importantly, cost-effective.

Not only is it needed, it is now expected. Small businesses, especially retailers, are looking for the same kind of opportunities that bigger players have to sell their products. But they also need solutions that are adapted to the reality of their business and especially their budget. Over the last couple years, digital advertising has become one of those opportunities.

Breaking the barriers

The perception has always been that digital advertising is too expensive and complex for smaller companies to execute which is why the digital advertising adoption, to date, has been low. Meanwhile, those businesses are not reaching an increasing number of digital consumers. The digital advertising revenue is expected to reach $83 billion in 2017 – and that’s only in the U.S. It seems unthinkable that SMBs don’t have the opportunity to participate in this industry when they total 97% of businesses in the U.S.

The key here is breaking this notion that online advertising is expensive. Yes, big brands with global reach, like Coca-Cola®, McDonalds® or Nike®, will spend millions of dollars on digital campaigns, but they are reaching customers around the globe. Small businesses and stores, for their part, often simply need a local reach, which considerably reduces the required budget and makes the whole endeavor more accessible.

But cost-effectiveness isn’t the only barrier to small businesses using digital advertising. As mentioned previously, owners also look for solutions that are intuitive, self-serve, and that don’t need a high level of expertise. So far, this industry seemed to be the domain of players with high level of expertise. However, small business owners often don’t have the time or inclination to learn the intricacies of this highly technical domain.

But now, solutions are created to simplify the digital advertising process for all types of businesses, from mom and pop shops to larger retailers who want to do it on their own. Platforms offer ways to build ads and target increasingly precise audiences, giving more opportunities to reach a new set of customers.

Plus, in the spirit of not needing technological knowledge to leverage those solutions, platforms are also integrated with machine learning, which means the campaign will tune itself automatically to generate the best results possible – no need to even lift a finger.

Leveling the playing field to include all companies of all sizes

Even with the equalizing effect of the Internet and mobile technology, digital advertising is still very much the domain of the bigger players. But as the tools become simpler to use, the playing field will be flattened with more companies, of all sizes, participating in digital advertising’s fast growing industry. This is welcome news enabling small businesses to have access to more sophisticated tools to reach their audience, as precise and local as it may be.

Adrian PikeAbout Adrian Pike, Chief Marketing Officer, district m

Adrian Pike has held senior management and leadership positions for over 20 years which led him to become CMO at district m. Through his extensive experience, he has helped businesses engage with their audiences to drive revenues and build sustainable growth within new and existing customers through marketing and demand generation strategies. He is a customer-driven leader with significant experience in Fortune 500 and privately owned organizations.

district m is a full-service advertising exchange that creates open, transparent marketplaces where publishers and advertisers can quickly and easily connect to maximize demand. The company recently launched mypixel, a self-serve programmatic advertising platform empowering small business and retailers to launch their own creative ad campaigns.

Category: Marketing & Management Tags: December 2017 Issue, management, marketing, small business

Primary Sidebar

Latest Posts

Tips to Expand Your Retail Business

Retail News

Inflation Boosting the Secondhand Market

Retail News

Momentum Continues After OFFPRICE Show

Trade Show News

Small Business Giving Back to Underserved Communities

Retail News

How to Avoid ERP System Pitfalls

Marketing & Management

Using Blockchain to Grow Your Business

Ecommerce

Sign Up for Buyer Updates

WholesaleCentral.com

Join the Buyer's Network

Get news & updates only for retailers.

Editor’s Picks

How to Build the Perfect Marketing Campaign

Editors Picks, Wholesale 101 for Buyers

The Best & Worst Times to Post on Social Media

Editors Picks, Marketing & Management

Best Made in USA Products to Sell in the Summer

Editors Picks, Featured Products, Made in USA, Product News

More Editor's Picks

Follow Us:

© Sumner Communications, Inc.
6 Research Drive, Suite 420 | Shelton, CT 06484