• For Buyers
    • Retail News
    • Products & Suppliers
    • Ecommerce
    • Marketing & Management
    • Trade Show News
  • For Suppliers
    • Supplier News
    • Marketing & Management
    • Importing
    • Manufacturers
    • Warehousing
    • Finance
    • Show Exhibiting
  • Wholesale 101
  • Trade Show Calendar
  • Wholesale Products
  • New Suppliers
Facebook Twitter Instagram
Sunday, April 2
  • Subscribe
  • Submit Content
  • About Us
    • Contact Us
  • Advertise
    • Display Advertising
    • Email Marketing Campaigns
    • Newsletter Advertising
    • Sponsored Content
    • Lead Generation Services
  • Top Product Sources
Facebook Twitter Instagram
WholesaleCentral.com Blog
  • For Buyers
    • Retail News
    • Products & Suppliers
    • Ecommerce
    • Marketing & Management
    • Trade Show News
  • For Suppliers
    • Supplier News
    • Marketing & Management
    • Importing
    • Manufacturers
    • Warehousing
    • Finance
    • Show Exhibiting
  • Wholesale 101
  • Trade Show Calendar
  • Wholesale Products
  • New Suppliers
WholesaleCentral.com Blog
Home»For Buyers»Marketing & Management»Are Daily Deals Right for You?
Marketing & Management

Are Daily Deals Right for You?

PublisherBy PublisherOctober 16, 20123 Mins Read
Facebook Twitter Email
Share
Facebook Twitter Email

jacco signpostSavvy merchants are increasingly unwilling to offer Daily Deals to get consumers in their stores, because it can mean taking losses. But the Daily Deals model is evolving and, if approached tactically, can benefit business. To help small business operators figure out the best discount program for their businesses, a panel of experts shared their insights on this topic at the recent Online Marketing Conference, presented by DNAinfo.com, New York’s neighborhood news provider, and Street Fight, a source of information and community for the local marketing industry. Panelists included Jacco de Bruijn (left), VP of marketing at Signpost; Perry Evans, CEO of Closely; and Kristopher Jones, CEO of ReferLocal.

Signpost is a New York City company helping local businesses with simple advertising, according to Signpost’s de Bruijn. “Online ads don’t work for most small businesses,” he said. They are fragmented and confusing, and you don’t know whether they are effective. “Enter ‘Daily Deals’,” de Bruijn continued. “But for Daily Deals to be effective, you have to sell to more than an email list like Groupon.” De Bruijn suggested creating an offer and pushing it out to local content, local search, flash sales, social media and mobile apps. “It’s important to be able to measure effectiveness,” he stressed.

perry closelySimilarly, Closely offers a set of web-based and mobile applications designed to help local businesses win new customers and build customer loyalty. Small businesses can use Closely tools to monitor their competitive online landscape and create tailored promotions. Perch, for example, is the firm’s app that shows business operators what is going on around them, explained Closely CEO Evans (right). It highlights what neighboring businesses are doing on Facebook as well as the promotions they are offering and other information. Understanding competitors’ activities can be critical in forming a winning marketing strategy.

kris referlocalReferLocal is a local digital ecommerce platform, notes ReferLocal CEO Jones (left). This members-only platform is free, and advertisers only pay for performance. “Daily Deals are evolving and are targeted to consumers as well as to a use timeframe,” Jones revealed. Advertisers must offer an exclusive deal to be listed. The primary options are Deal of the Day, Group Buying, Pay Per Call and Online Leads.

Deal providers offer a range of services and philosophies. Small businesses need to educate themselves on which strategies will work best for them before diving into a Daily Deal offering.

For more tips to grow your business, from Google pro Alex Abelin, click here.

To learn how online search can boost your business, click here.

marketing
Share. Facebook Twitter Email
Previous ArticleHow to Profit from Small Business Saturday
Next Article Micro Pavé Sterling Silver Jewelry Offers Great Value

Related Posts

2023 Retail Success Guide

January 5, 2023

Influencer Marketing Expected to Thrive in 2023

December 14, 2022

Creating a Top Tier Loyalty Program

November 29, 2022
Sign Up for Buyer Updates
WholesaleCentral.com

Join the Buyer's Network

Get news & updates only for retailers.

Latest Posts

Top Wholesale Pet Supplies

March 31, 2023

Amazon Return Pallets For Sale: How to Profit

March 20, 2023

2023 Wholesale Apparel Trends

March 14, 2023

Top Wholesale Easter Products

February 27, 2023

The Future of Sustainable Manufacturing is a Hybrid Approach

February 23, 2023

Make Money with Foreign-Trade Zones

February 22, 2023
how-to
Wholesale 101 for Buyers

Amazon Return Pallets For Sale: How to Profit

March 20, 202311 Mins Read

A big trend among some online sellers is buying Amazon return pallets and overstock and…

Product News

Overstock Liquidations

January 25, 20236 Mins Read

Overstock inventory refers to the excess goods or merchandise that a retailer has on hand…

Retail News

5 Essential Tax Season Preparation Tips

January 24, 202310 Mins Read

Are you ready for tax season? April 18 is approaching quickly, and many day-to-day decisions…

Wholesale 101 for Buyers

How to Create a Google Business Profile

January 18, 20236 Mins Read

Looking for new ways to get your brand noticed? Creating a Google Business Profile can…

  • About Us
  • Subscribe
  • Contact Us
  • Advertise
  • Find Wholesale Sources
WholesaleCentral.com

Join the Buyer's Network

Get news & updates only for retailers.

Follow Us:

Copyright © 2023. Sumner Communications, Inc..

Type above and press Enter to search. Press Esc to cancel.