The aisles at OFFPRICE Show were humming with excitement from small boutique owners to major retailers, throughout the popular trade show. Notable traffic could be found in the Boutique feature area, back by popular demand, which showcased elevated, unique merchandise at a slightly higher price point, as well as at the new location for Cash & Carry, which found a home in the wholesale area.
“At our February 2020 OFFPRICE Show in particular, we experienced an increase in interest from small retailers and exclusively ecommerce businesses,” said Tricia Barglof, CEM, Executive Director of OFFPRICE. “Now more than ever, retailers are utilizing OFFPRICE for quality margin-builders to help grow their profits.”
“We have been attending the OFFPRICE Show forever, we’re a legacy company,” says Jennifer Hamilton, buyer for Gabes, “We do a lot of business here and get a lot of deals. It’s a quick turnaround business for us too, so we can catch things that aren’t as readily available in the market.”
International retailers also continue to have a strong representation in the off-price sector. La Polar, a 23-location chain store from Chile, was just one example of new international companies investing in OFFPRICE. Canada, Mexico, and Puerto Rico continue to be areas of growth for the trade show.
Many exhibitors were pleased with the turnout as well. “This show was even better than last February,” says Eugene Kaplan, Owner of Boulevard Apparel and OFFPRICE exhibitor. “We had inquiries from the buyers for the men’s category at BELK, which is very exciting.”
OFFPRICE launched two successful new partnerships at the February 2020 trade show, including the beauty popup, UNFILTERED EXPERIENCE. The company, recently acquired by Tarsus—the parent company of OFFPRICE, hosted hundreds of social media influencers, and 10+ new beauty and wellness brands for retailers to meet. The After Dark Party to kickoff the partnership was particularly notable, with 250 buyers in attendance.
Registration for the NYC Market Show in New York City, May 5-6, 2020 at Penn Plaza, is now open online for returning attendees. First-time attendee registration will open in the coming weeks. The next OFFPRICE Show in Las Vegas is scheduled for August 15-18, 2020, at the Sands Convention Center with registration opening soon. For more details, please contact Mikaela Kornowski, Marketing Manager, at 262-754-6906.