As retailers plan for the all-important holiday shopping season, they must take note of a phenomenon known as “Thanksgivukkah,” the rare occurrence of the first day…
Browsing: holiday sales
Very, very soon, harried shoppers will swarm online shopping venues to get good deals, find just the right gift or avoid the holiday shopping rush at their local department stores. Many online entrepreneurs do not come up for air until Christmas, and rush through every task to make sure they compensate for the slower months. A big part of being able to handle the sales rush is to prepare ahead of time. Here are 11 things you can do now to make sure your holiday season runs smoothly and efficiently.
As an independent retailer, if you do not market your seasonal goods early in the season as well, the holiday sales boat may sail without you. If you simply take the two adjectives, plan and budget, you end up with some very simple directives to attract buyers to your store. Target consumers who plan, and therefore are ready to buy early in the shopping season, with specific programs.
In a recent Amazon webinar, a poll revealed that 85 percent of attendees consider the holiday season to be the most important time for their online businesses. From the years of experience ChannelAdvisor has partnering with retailers to grow their businesses online, we would say that is spot on. The holiday season Q4 sales spike is not an anomaly; it is the standard of the industry. With all of ecommerce trending upward in terms of sales and consumers adopting online shopping, the opportunity to have your best quarter yet could well be in the upcoming 2013 holiday season.
“Show and sell” is a smart approach for independent retailers for the Christmas and holiday season. Three ways to promote seasonal merchandise are selling the products you use for decorations, integrating products you sell into your decorations, and adding a personal touch by discussing and/or demonstrating your products.
Free Shipping Day is scheduled for Wednesday, December 18, 2013. More than 1,000 merchants are expected to participate and offer free shipping on all orders with guaranteed delivery by Christmas Eve in the contiguous U.S. In order to take part in the event this year, retailers must offer free shipping with no minimum order.
Independent retailers are stocking up for holiday sales, and toys for children are a big part of many merchants’ gift inventory. The Best Toys for Kids 2013, presented by The American Specialty Toy and Retailing Association (ASTRA), names toys that promote creative play, incorporate innovative design features and maintain exceptional safety standards. ASTRA’s list names the following 21 toys in 13 categories:
Most retailers anticipate solid online sales growth this holiday season, according to a new survey by e-commerce consultancy The E-tailing Group Inc. and personalization firm Baynote…
Average Valentine’s Day expenditure is expected to be $134.08, up from last year’s $133.99, forecasts industry research firm IBISWorld.
How Santa’s helpers are spending their time and money online versus in-store.