Browsing: how to

As a small business owner, you work hard to build up a list of email addresses from your customers so that you can reach out to them with news, sales info, and promotions to draw them back into your store.

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It’s about trust. Customers are loyal to brick-and-mortar locations because they trust you’ll provide the best prices, top-tier service and always take care of their personal information.

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If you’ve been in the retail business for a while, some days you’re not sure where to start. It wasn’t long ago that it was easy to keep up with your customers; they were either reading the newspaper or watching television.

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