If you’ve ever wondered why some people are proud to announce a great deal on a new outfit, or why they like wine more when it’s…
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In 2010, three billion coupons were redeemed out of the hundreds of billions that were printed, but that’s only the tip of the discount iceberg. Not…
Although in-store retail spending jumped significantly this past holiday season over last year, rising a healthy 5.5 percent according to MasterCard, that number was overshadowed by…
Media Logic, a nationally recognized agency specializing in marketing for a social world, has published its predictions for retail marketing in 2011, in a short video…
A popular saying in the marketing world is that it costs 10 times as much to acquire a new customer than it does to keep an…
Research has found with money tight, small businesses are turning to free social media to draw and retain customers.
Sending a chill through the marketing community, California’s highest court says shopkeepers can no longer ask customers for their ZIP codes.
Marketers continually look for ways to group targeted customers to connect efficiently with them, and one insider has taken a closer look at the iconic Baby…
Promotional emails and search engine results, not social media as originally believed, were the main reason shoppers headed to the top 40 retailers’ websites last year,…
“It’s time to return to growth.” With that simple phrase, Chief Marketing Officer and blogger, Lisa Arthur, neatly sums up what businesses need to do to…