Browsing: merchandising

The gift and souvenir market is big business. According to market research firm, First Research, the gift and souvenir market totaled about $18 billion in sales in 2013, spread among 30,000 stores in the category.

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Liquidation products can be more challenging to merchandise than brand-new, factory packaged goods, but they can also be highly profitable. Great merchandising of liquidation products can make the difference between a successful discount store and one that struggles to turn a profit.

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Most retailers have been in a situation where there was a big product, company or merchandise decision to make, and they would have liked feedback but did not know whom to contact. Being a member of The Zoo & Aquarium Buyers Group (ZAG) provides the opportunity to ask retail buyers and managers from other establishments that are close in climate, size, location and traffic about what works for them, so retailers can utilize what they have learned.

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The Zoo & Aquarium Buyer’s Group (ZAG) was started in the late 1980s by a group of buyers who met annually at the Smoky Mountain Gift Show in Gatlinburg, TN. Participation has now grown to over 350 members, with Donna Steakley as board president.

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