Back-to-school shopping can be a lucrative selling period for merchants, especially if you plan ahead, explore new channels, and execute with “automagic” technology.
Back-to-school shopping is much different from what it was even a few years ago. Shoppers now have real-time dynamic information in hand, and are making shopping decisions faster. Many retailers are trying to keep up with the frenetic pace of today’s shopper, and struggling with how to execute effective promotional and pricing strategies across the myriad channels consumers use.
A strong ecommerce presence is an essential prerequisite for survival in today’s hyper-connected marketplace. Transitioning to a new platform can be expensive and time-consuming, and success hinges on your ability to effectively address several key points.
© 2014 Comm100
By Jon Stine, Director Retail, Cisco Consulting Services At Cisco, we work with many industry leading retailers and educators across the country to help them connect with consumers, students, parents and faculty. We watch closely any technology trends that show an increased adoption and what this means for our customers. Of late, we see infinite […]
To capture and capitalize on mobile traffic growth, retailers are looking for ways to optimize their digital marketing campaigns across various devices. As a result, top investment priorities include tried and true favorites email and paid search. According to the Shop.org/Forrester Research, Inc. study, “The State Of Retailing Online 2013: Marketing & Merchandising,” nearly nine […]
By Gilon Miller, CMO, Upstream Commerce Global eCommerce retail sales hit $1 trillion for the first time in the last quarter of 2012, and Forrester analysts predict U.S. sales will reach $327 billion for 2016. Notably, consumers spent more than $20.7 billion shopping last year using mobile devices, and $5 billion of those purchases were […]