To be successful in ecommerce, one must be proactive, not reactive. Continual testing, refinement and analysis to discover problem points is essential for improving the customer experience and website conversion.
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Everyone knows that promotions around Christmas and the New Year go hand in hand, regardless of the marketing channel. With consumer spending at its peak, brands need to be promoting their products as much as possible. According to ComScore, 30 percent of retail ecommerce consumer spending took place in the fourth quarter in 2012, with a majority concentrated in the second half.
Color has a powerful psychological effect on buying behavior, as it drives mood, perception, likes and dislikes. Big retailers spend millions of dollars testing the impact of colors on consumers, because merchants know they influence how their products are perceived. Use colors correctly and the rewards can be great. Use them incorrectly and it can send a message that directs website visitors to stay clear.
Jewelry sales in the United States grew to an estimated $71.3 billion in 2012, according to the 2013 U.S. Retail Jewelry Update by Polygon. This consistently popular product category offers retailers an opportunity to generate profits from emerging styles and timeless classics. Independent Retailer magazine asked Brian Nelson, sales manager for Sun Fashion Designs, to share trends he sees in the industry, along with tips on presenting and selling jewelry.
By Gerry Hunt Finding the right deals is half the battle in business, and retailers work with a number of suppliers trying to find the best…
In a recent Amazon webinar, a poll revealed that 85 percent of attendees consider the holiday season to be the most important time for their online businesses. From the years of experience ChannelAdvisor has partnering with retailers to grow their businesses online, we would say that is spot on. The holiday season Q4 sales spike is not an anomaly; it is the standard of the industry. With all of ecommerce trending upward in terms of sales and consumers adopting online shopping, the opportunity to have your best quarter yet could well be in the upcoming 2013 holiday season.
Maximize your store’s potential to attract passers by with these eight tricks of the merchandising trade.
If you haven’t already, now is the time to optimize your eCommerce site and marketing to make sure you capture your share of the holiday spend.
The tablet, unlike the smartphone or traditional web experience, lets consumers more viscerally interact with the web content.
When you’re faced with choosing between expanding your sales team and adding a web developer, consider this before you hire for either position.