The 2013 State of Inbound Marketing Report, from Hubspot, reveals that companies can benefit by maintaining a blog. By enhancing a firm’s visibility in the marketplace, a blog promotes products, generates leads and establishes industry expertise. Blogs also allow customers a forum to engage with a brand. SEO and social media are also important lead generation avenues. Below are a few statistics about the current state of inbound marketing from the report:
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By Eric Leuenberger Google Product Listing Ads are a type of advertising that follows the pay-per-click (PPC) model. This kind of promotion, however, presents a greater…
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