The 2013 State of Inbound Marketing Report, from Hubspot, reveals that companies can benefit by maintaining a blog. By enhancing a firm’s visibility in the marketplace, a blog promotes products, generates leads and establishes industry expertise. Blogs also allow customers a forum to engage with a brand. SEO and social media are also important lead generation avenues. Below are a few statistics about the current state of inbound marketing from the report:
By Eric Leuenberger Google Product Listing Ads are a type of advertising that follows the pay-per-click (PPC) model. This kind of promotion, however, presents a greater…
Here are a few tips to help independent retailers manage and optimize PPC campaigns.
There is no doubt that the core of merchandise operations has changed. Specifically, optimization tools and techniques can infuse the entire merchandise life cycle.
Google AdWords is so well designed that you can create ads and start a campaign within an hour. Boom. Up and running, right? Not likely.
Online retailers have to stay on top of web trends to attract visitors and convert them to buyers, and internal linking is one very important strategy.
With more and more consumers shopping online these days, retailers are ramping up spending on search engine marketing (SEM), paying close attention to search engine optimization…
The success of your online marketing efforts hinges first and foremost on knowing that the World Wide Web is an ever changing entity.
A few years ago, when the worldwide recession was grabbing the headlines, the way search engines work changed in a way that handed independent retailers, or…
There is a lot of hot air posing as SEO know how. Are you falling for this hot air and is it setting you back in your SEO efforts?