Browsing: small business

As a small business owner, you work hard to build up a list of email addresses from your customers so that you can reach out to them with news, sales info, and promotions to draw them back into your store.

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How can a start-up compete against established industry titans like eBay and Walmart? Like the fabled tale of David and Goliath, entrepreneurs challenge the status quo daily in their pursuit of innovation.

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Nearly 40,000 retail industry professionals, including representatives from over 3,300 retail companies, 94 countries, and 50 states gathered at the Javits Convention Center in New York City last month for the annual National Retail Federation conference known as Retail’s BIG Show.

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Today’s shoppers are walking into your stores with more data than ever before. Most customers do some combination of browsing your website, checking inventory, comparing prices, and reading reviews for both your store and competitors before they even arrive.

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As 2017 begins to unfurl before us, one thing retailers know for certain is that cyber crime — and the need for cyber security — has only grown in scale in the past year.

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As most retailers know, becoming an integral part of your local community is incredibly important for your success. Working with other local businesses creates trust, inspires collaboration, and makes people that much more willing to support what you have to offer.

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