Browsing: smart phones

The holidays may have passed, but they are far from forgotten, as industry leaders and market researchers in the retail sector analyze holiday sales and all…

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The concept of learning something about customer preferences, desires, and devices, and building relevant conversations via email around that data continues to grow.

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It goes without saying that technology is an astounding application of scientific knowledge,and advances such as smartphones and mobile barcodes (QR codes) cannot go unnoticed. The…

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With growing awareness of social media and smartphone capabilities, as well as other innovative channels used to research, select, transact and collect products, retailers are rethinking…

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The national movement to go Green has independent retailers investing in eco-friendly bags, displays, and now, paperless receipts. According to the Boston Herald, “Major retailers such…

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Mobile marketing has great potential to increase a retailer’s return on equity. How could this be? Well, cell phones provide a cost effective marketing and customer…

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Social networking, often seen simply as a way for friends to keep in touch, has been pounced upon by big corporations and institutions. These companies understand…

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