Pay per click (PPC) advertising should be a staple in any serious effort to grow a business. When set up correctly, PPC can increase traffic, revenue, and profits for any business in any industry. When set up incorrectly, efforts usually end up costing more money than they are worth, and become a liability rather than an asset to the business
Author: Eric Leuenberger
Eric Leuenberger
Digital marketing expert with over two decades of proven experience, coupled with his passion to help ecommerce stores achieve sustainable growth and increase profits, has gained him the reputation as a knowledgeable, trustworthy resource and the "go to guy" for those seeking to generate more sales online.
It is no secret that shipping is one of the most essential elements in helping to close ecommerce sales. Customers want to know how much it is going to cost to ship their orders, and when they will receive them, and they want that information readily available.
To be successful in ecommerce, one must be proactive, not reactive. Continual testing, refinement and analysis to discover problem points is essential for improving the customer experience and website conversion.
Color has a powerful psychological effect on buying behavior, as it drives mood, perception, likes and dislikes. Big retailers spend millions of dollars testing the impact of colors on consumers, because merchants know they influence how their products are perceived. Use colors correctly and the rewards can be great. Use them incorrectly and it can send a message that directs website visitors to stay clear.
Mcommerce sales from mobile devices are forecast to approach nearly $52.17 billion in 2014. $17 billion of that will come from smartphones, and the remainder will be split between tablets and other mobile devices. Many online retailers have already adapted their sites to produce a mobile ready version that is poised to take advantage of this opportunity.
All ecommerce storeowners want to increase sales conversion rates, and there are many ways to achieve this goal. However, a critical and somewhat overlooked element of the process is visitor engagement. Without higher engagement from visitors, it is going to be difficult to satisfy the need for higher website conversion. Visitor engagement is what ultimately starts the conversion process.
Navigation menus are an essential part of ecommerce site design. For navigation to contribute positively to the overall enterprise, it must first and foremost be usable to the customer. Usable means that the menu is divided into logical top level and sub level categories, which enable customers to quickly and easily find what they are looking for in as few clicks as possible.
Managing pay-per-click (PPC) campaigns involves monitoring a number of variables that demand careful attention. Some variables are uncontrollable, while others, like the quality score, are completely controllable and are a big key to the profitability of many campaigns.
It has been said that customer acquisition is an investment, but profitability is built on customer retention. In other words, profits are higher when selling to…
Recovering abandoned shopping carts is a critical element of any successful ecommerce business strategy. Traditionally, the only way to recover an abandoned cart was to contact…