Creating your own brand can be a scary and difficult adventure for anyone. Add into the equation that you’re a black female, and the process just…
Author: Krystina Morgan
Krystina Morgan
Editor for both Independent Retailer and the Merchandiser magazines, both owned by Sumner Communications, Krystina Morgan is a grad of Southern Connecticut State University. Most of her writings were published in the Valley Independent Sentinel, New Haven Independent, and her campus’ paper, the Southern News. She enjoys playing video games and staying out of the sun.
Many U.S. states are mandating that brick-and-mortar businesses must require face masks for all guests and employees to keep everyone safe. As comforting as this may…
HOME ESSENTIALS Cooking Utensils Krumbs Kitchen offers a wide variety of fun cooking utensils to liven up any kitchen. From spoons and tongs to straws…
Back in April, SJT Enterprises, a consumer products company for thousands of different wood signs and plaques, came out with COVID-19 Support car magnets with the…
Many are wondering how holiday sales and events such as Black Friday will be affected by the economic turndown. Klaviyo, an independently owned marketing platform focused…
As consumers continue to use social media to find and interact with new brands, the pressure for keeping content fresh and intriguing is high. Retailers need…
Many brands including TOMS shoes, UncommonGoods, and Warby Parker give back to the community whenever a customer makes a purchase. As important as it is to…
Joining five of the largest US-based fashion trade events including MAGIC, COTERIE, PROJECT, MICAM Americas, and CHILDREN’S CLUB in a centralized digital hub, retailers will be…
SJT Enterprises, home to thousands of different wood signs and plaques, recently announced the addition of new 8” x 11” wooden “Love” dog breed plaques. Perfect…
Each generation of consumers have their own needs and desires as well as how they want those needs and desires to be promoted to them. Millennials…