Dynamic Yield, an AI-powered personalization platform, recently announced their new Affinity-Based Personalization tool, which allows brands to leverage automatically generated user profiles to easily build a…
Author: Krystina Morgan
Krystina Morgan
Editor for both Independent Retailer and the Merchandiser magazines, both owned by Sumner Communications, Krystina Morgan is a grad of Southern Connecticut State University. Most of her writings were published in the Valley Independent Sentinel, New Haven Independent, and her campus’ paper, the Southern News. She enjoys playing video games and staying out of the sun.
The Miami International Mart just hosted their last show of the season from September 22nd to the 24th. In case you missed the event, it was…
Hardware stores are expanding their merchandise lines beyond traditional tools and other supplies. Consumers are now able to find niche novelties and gifts, especially near the…
BigCommerce, the leading open SaaS ecommerce platform for fast-growing and established brands, recently introduced a streamlined way for merchants to sell hemp and hemp-derived cannabidiol (CBD)…
A point-of-purchase display, or POP display, is marketing material or advertising placed next to the merchandise it is promoting. Generally located in the checkout area or…
October is here and retailers are ready to scare the competition away with tons of holiday deals, promotions, and most of all, products. This year’s buying…
Consumer interests change year after year, and last year was an especially unpredictable one for consumer behavior related to holiday marketing. Key findings from a Yes…
SJT Enterprises, home of thousands of different wood signs and plaques, has come out with some great new holiday products to add to your shelves this…
Running and managing a retail storefront is hard work, especially with a small budget and not many employees making sure the floor is covered at all…
In a world full of Millennials and Gen Z customers looking for new products, Pinterest is the way to go. The social platform consists almost entirely…