Author: Krystina Morgan

Editor for both Independent Retailer and the Merchandiser magazines, both owned by Sumner Communications, Krystina Morgan is a grad of Southern Connecticut State University. Most of her writings were published in the Valley Independent Sentinel, New Haven Independent, and her campus’ paper, the Southern News. She enjoys playing video games and staying out of the sun.

It’s so important to create a personalized customer experience, especially in today’s market where we have the easy access Amazon.com. It can seem hard to compete with a business that sells just about everything at affordable prices. But in the end, is that all customers are looking for?

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One of the biggest complaints with working in retail is the unsteady hours. One week you may be working thirty-five hours and the next you could be working fifteen. It’s hard to make plans with inconsistent hours and there’s never a definite paycheck.

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