Readon Publications, Inc., founded in 1985, has become a source of high margin, impact products, merchandised in a large cross section of retail enterprises. Even in an increasingly digital world, the company made its initial success in the book fair industry, as well as in display marketing. Today, Readon’s book offers continue to be successful high margin, impact products, along with its giftware items. According to Frank Klinger, marketing representative, “Our suggested retail on almost all items is at least double the wholesale price. Also, some suggested retail prepricing allows for aggressive discounting while maintaining high margins. A snapshot of pricing can be seen on the company website’s homepage.”
High Margins and Impact Products for All
Readon’s complete product listing includes cookbooks, craft books, children’s activity books, stationary, and both general and seasonal giftware. The Home Sweet Home Decorative Photo Frame available for $12.75 wholesale with a suggested retail value of $24.95, and the Fix It and Forget It Big Cookbook with a price of $7.50 wholesale, retailing at $59.99, are a couple of the high margin products Readon prides itself in offering. The company requires a $500 minimum, but offers attractive specials. Klinger says, “The most attractive special that we offer customers is the breakdown of case packs, allowing more variety in an order. For most independent retailers, this is a huge help. We can ship almost any items in quantities of three or six.” For those customers who can buy multiple cases or place orders over $1,500, a call should be made to Readon for discounts, in which pricing will match volume.
According to Klinger there are two new product developments in the works. First is the return of some of Readon’s top selling items for the Fall and Christmas Season, including The Barnyard Buddies Toy, Through The Seasons Memo Pad Set and Neck Pillow with built in Book Light. Klinger adds, “These products will be back in late August.” The company’s other new development is the expansion of one its key categories, decorative 51” x 64” fleece blankets. Klinger mentions, “We’re now producing Teddy Bear patterns to go along with our Christmas/Snowman patterns. They’re all in production and soon will be posted on our website.” All in all, no matter what kind of retail operation you have, Readon has something for you and your customers.
For more information:
Readon Publication Inc.
8241 Keele Street Unit 9 & 10
Concord, Ontario L4K 1Z5
Canada
Toll Free: 800-401-9774
Fax: 905-761-1377
Website: www.readon.com