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Browsing: Ecommerce
Successful online retailers are looking after their customers’ experience on a regular basis. Being prepared and planning ahead for optimizing their shopper’s journey can make life so much easier.
Your store has a thriving Facebook page, and maybe even an Instagram® account, too.
While online giants like Amazon, Walmart and eBay have used such cutting-edge technology for years, now ecommerce entrepreneurs can take advantage of it as well.
E-commerce is growing fast, accounting for nearly $123.6 billion in revenue for the fourth quarter of 2016.
It goes without saying that in 2017 every business needs a strong online presence. Still, if everyone has it, it’s like no one has it. In the sea of generic online ads, you need something that will make you stand out. This ‘something’ is a proper digital marketing strategy.
Consumers today are rarely without their smartphones throughout the day, even in-store. With an increasing number of sales coming from mobile, the need for an omnichannel strategy that reaches consumers and builds relationships is becoming a necessity for retailers of all sizes.
As a small business owner, you work hard to build up a list of email addresses from your customers so that you can reach out to them with news, sales info, and promotions to draw them back into your store.
It’s about trust. Customers are loyal to brick-and-mortar locations because they trust you’ll provide the best prices, top-tier service and always take care of their personal information.
Competing with Amazon, or Walmart® or any every-day-low-price (EDLP) retailer on price has long been extremely challenging for smaller, independent retailers.