The online marketplace is extremely competitive, and it is vital that you maximize your return on investment (ROI). It can be difficult to spread the word about your business when the market is fragmented, and potential customers have so many buying options. It takes an innovative advertising strategy to succeed, and merchants must differentiate themselves from their competition.
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Shopgate Inc., a mobile commerce provider, has introduced a new flexible pricing model that enables online merchants to set their own pricing for its award-winning mcommerce solutions. The new pricing structure allows ecommerce stores to customize their minimum contract period, fees and mobile integration in order to enter the rapidly growing mobile shopping market.
Navigation menus are an essential part of ecommerce site design. For navigation to contribute positively to the overall enterprise, it must first and foremost be usable to the customer. Usable means that the menu is divided into logical top level and sub level categories, which enable customers to quickly and easily find what they are looking for in as few clicks as possible.
Very, very soon, harried shoppers will swarm online shopping venues to get good deals, find just the right gift or avoid the holiday shopping rush at their local department stores. Many online entrepreneurs do not come up for air until Christmas, and rush through every task to make sure they compensate for the slower months. A big part of being able to handle the sales rush is to prepare ahead of time. Here are 11 things you can do now to make sure your holiday season runs smoothly and efficiently.
Managing pay-per-click (PPC) campaigns involves monitoring a number of variables that demand careful attention. Some variables are uncontrollable, while others, like the quality score, are completely controllable and are a big key to the profitability of many campaigns.
The 2013 State of Inbound Marketing Report, from Hubspot, reveals that companies can benefit by maintaining a blog. By enhancing a firm’s visibility in the marketplace, a blog promotes products, generates leads and establishes industry expertise. Blogs also allow customers a forum to engage with a brand. SEO and social media are also important lead generation avenues. Below are a few statistics about the current state of inbound marketing from the report:
In a recent Amazon webinar, a poll revealed that 85 percent of attendees consider the holiday season to be the most important time for their online businesses. From the years of experience ChannelAdvisor has partnering with retailers to grow their businesses online, we would say that is spot on. The holiday season Q4 sales spike is not an anomaly; it is the standard of the industry. With all of ecommerce trending upward in terms of sales and consumers adopting online shopping, the opportunity to have your best quarter yet could well be in the upcoming 2013 holiday season.
Omni-channel commerce is having a trickle down effect on wholesaling, as savvy retailers expect their suppliers to provide functionality and features that are similar to those found in the B2C marketplace. Even though retailers are expressing preferences for B2C type buying experiences, many wholesalers are not prepared to do business in the e-commerce space, and it is an oversight that may have impact their ability to attract and retain retail customers.
Back-to-school promotions are well underway at major retailers, but there is still ample opportunity for small and midsize merchants to succeed in this competitive market. The key is to find ways to stand out from the big guys. Now is the time for online sellers to optimize their eCommerce sites to attract shoppers and increase sales.
By Ben T. Smith IV and Seema Sud As more people turn to mobile, they are increasingly browsing products and looking up local businesses on these…