Browsing: Marketing & Management

“I don’t wanna grow up, I’m a Toys “R” Us kid” is a jingle that inspires feelings of nostalgia for millions of Americans. Unfortunately, for kids today it looks like Toys “R” Us didn’t grow to meet changing consumer demands.

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Traditional retailers struggling to stay afloat amidst intense competition and more innovative online shops have a bigger advantage and more opportunities for growth than they may realize.

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