Browsing: Marketing & Management

There’s a stigma about off-price retail: that there’s less profit to be made in the value sector, that lower prices mean lower quality, or that expanding into off-price merchandise will devalue a brand.

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If you’ve been in the retail business for a while, some days you’re not sure where to start. It wasn’t long ago that it was easy to keep up with your customers; they were either reading the newspaper or watching television.

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