On the very surface, branding is thought of as marking your products with an icon or signature. However, creating an effective brand identity goes well beyond a logo.
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Tax reform is the next item on the White House agenda after healthcare and the federal budget. Overall, President Trump has promised big tax cuts for corporations and for middle-class Americans, all in the name of strengthening American businesses, creating jobs, and bolstering the economy.
There’s a stigma about off-price retail: that there’s less profit to be made in the value sector, that lower prices mean lower quality, or that expanding into off-price merchandise will devalue a brand.
Everything in business comes down to transactions, so to beat the competition, all you have to do is offer a more valuable or appealing transaction than your competitors.
If you’ve been in the retail business for a while, some days you’re not sure where to start. It wasn’t long ago that it was easy to keep up with your customers; they were either reading the newspaper or watching television.
Mother’s Day comes but once a year. Friends and family gather together to celebrate the mothers, grandmothers, partners and expectant mothers in their lives.
It’s only an illusion that the grass is greener on the other side of the fence. Relationship building is key to the success of any business, and the relationships you need to focus on are the ones you already have.
According to the National Retail Federation, consumers plan to spend over four billion dollars on St. Patrick’s Day, with adults 25 – 44 years old spending over $40 each.
For many small businesses, the main priority is getting customers in the door. Marketing your brand, your products, and building a presence in your community is no easy feat for small businesses.
A few months ago, I was shopping at a large retailer for a Christmas gift for my wife. My daughter and I talked to one sales associate briefly and she showed us an item we were interested in.