“Drive them to retail” is a marketing mantra as old as the marketplace, and it’s back. It appeared for a while that online purchases would continue to erode brick-and-mortar traffic. Showrooming represented a detour from the traditional purchase path, as consumers began to browse for items at stores, and fulfill the purchase online for fractional discounts; an idea driven by cold logic in the pursuit of price. But that has changed.
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Trade shows are the ideal venue to meet new and existing suppliers, conduct business meetings, network and investigate new products. However, in order to make your trade show experience an investment for your business, consider these five budget tips for success.
If you’re not totally clear on EMV, you’re not alone. Developed over twenty years ago, EMV is the standard overseas. However, many U.S. small business owners aren’t familiar with the technology, and even fewer know that a deadline is set for migrating to an EMV based system.
Back-to-school shopping is much different from what it was even a few years ago. Shoppers now have real-time dynamic information in hand, and are making shopping decisions faster. Many retailers are trying to keep up with the frenetic pace of today’s shopper, and struggling with how to execute effective promotional and pricing strategies across the myriad channels consumers use.
Americans love giving and receiving gift cards. They are always in demand, and present retailers with significant incremental sales opportunities, as consumers report spending more when both purchasing and redeeming gift cards. According to a biannual consumer survey of 1,100 US consumers by the Retail Gift Card Association (RGCA), convenience and choice make gift cards extremely popular among consumers. Although mobile and electronic gift cards are not yet widely used by consumers, the adoption of these technologies is expected to continue to rise.
Your Pinterest page is filled with full and engaging boards, you have a nice following and you get daily repins. The hardest part for Pinterest beginners is over. But now what? Take your page to the next level with these quick and easy tips.
Every retailer has dealt with excess inventory in some capacity. You know, that purchase you were excited about, but your customers didn’t feel was a good deal? The one that has been sitting on the shelf getting price reduction after price reduction, but just isn’t moving? Many retailers walk away from such purchases and consider them a loss, but they don’t have to. The following solutions offer five ways to clear slow moving inventory, while creating marketing opportunities for your business.
Retailers are in full back-to-school mode, and with good reason. More than 50 million students will be going back to school this year, and many will need school supplies, clothes and other items that will be purchased during the summer shopping season. This typically runs from Memorial Day to Labor Day, making it the second busiest shopping event of the year.
There are cave gift shops from California to New Hampshire, with yearly attendance ranging from a couple of thousand people to hundreds of thousands. Some cave gift shops have a handful of items for sale, and others have huge gift shops filled with thousands of items. Cave gift shops also differ because of their location. One may be right outside a major city, while another is hours away from the nearest town.
As retailers gear up for the busy fourth quarter and holiday season, many are looking to find that next big thing or great deal. In fact, that is why many retailers are attending the ever so popular and growing ASD Show. However, once you find that great deal or your best product in years you need to implement a good, strong marketing plan, which could be expensive.