Hundreds of businesses each year receive grant funding from various government agencies and non-profit organizations. Such funds must be used to start a new business or enhance an existing one, and do not have to be repaid. Others can be used for innovation research.
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Research demonstrates that digital content is the most powerful influence in buying decisions. This fourth annual study by Cisco Consulting Services examines technology-based shopping behaviors and their impact on the retail industry.
GoDaddy, a domain name and website provider, and Microsoft Corp. have formed a strategic partnership to offer Office 365 as GoDaddy’s core productivity software to its small business customers.
In the past year, there has been a huge build in the amount of images shared on social media, with channels like Pinterest, Instagram, Twitter and Facebook putting more emphasis on photographs and visuals. Twitter recently changed the way images are displayed on the social network.
A new age of media is coming to your social networks, and video is the newest promotional tool. Have no fear; you do not have to be a videographer or invest money in an expensive video camera to promote your store.
People love images and they love seeing them on the Internet. Photos make consumers want to learn about a product or service, and they create an impulse to purchase immediately.
The existence of state retail associations may be common knowledge, but the importance of being an active member of these associations remains to be thoroughly recognized. While many state retail associations were founded decades ago as a force in fighting and rewriting legislation, today they have added a long list of member benefits to coincide with their lobbying activities.
The shopping bag’s days as a purely utilitarian tool are over. In fact, some marketers say that the shopping bag is as important as the goods inside. It can deliver advertising messages, act as a souvenir, or serve as gift wrap.
New Year’s resolutions: we all make them and break them. Your resolution may last a week or a few months, but eventually you may find yourself back to the same old, same old. Typical personal resolutions involve dieting and exercise. For business, everyone wants to expand their reach and increase sales, but you would be surprised by how many people break their resolutions, even with something as important as their business.