A new age of media is coming to your social networks, and video is the newest promotional tool. Have no fear; you do not have to be a videographer or invest money in an expensive video camera to promote your store.
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People love images and they love seeing them on the Internet. Photos make consumers want to learn about a product or service, and they create an impulse to purchase immediately.
The existence of state retail associations may be common knowledge, but the importance of being an active member of these associations remains to be thoroughly recognized. While many state retail associations were founded decades ago as a force in fighting and rewriting legislation, today they have added a long list of member benefits to coincide with their lobbying activities.
The shopping bag’s days as a purely utilitarian tool are over. In fact, some marketers say that the shopping bag is as important as the goods inside. It can deliver advertising messages, act as a souvenir, or serve as gift wrap.
New Year’s resolutions: we all make them and break them. Your resolution may last a week or a few months, but eventually you may find yourself back to the same old, same old. Typical personal resolutions involve dieting and exercise. For business, everyone wants to expand their reach and increase sales, but you would be surprised by how many people break their resolutions, even with something as important as their business.
f you are a retailer using social media to market your business and have never heard of Klout, you might want to check it out. Klout.com is a free resource that uses social media analytics to measure your rank according to your social influence. In March 2013, the firm announced “Klout for Business,” analytics to help businesses and brand users learn about their online audiences.
Savvy consumers know better than to pay full price for anything in today’s marketplace. Many people are using an array of tools to maximize benefits and discounts to get the best deals on the products they want.
Everyone knows that promotions around Christmas and the New Year go hand in hand, regardless of the marketing channel. With consumer spending at its peak, brands need to be promoting their products as much as possible. According to ComScore, 30 percent of retail ecommerce consumer spending took place in the fourth quarter in 2012, with a majority concentrated in the second half.
Jewelry sales in the United States grew to an estimated $71.3 billion in 2012, according to the 2013 U.S. Retail Jewelry Update by Polygon. This consistently popular product category offers retailers an opportunity to generate profits from emerging styles and timeless classics. Independent Retailer magazine asked Brian Nelson, sales manager for Sun Fashion Designs, to share trends he sees in the industry, along with tips on presenting and selling jewelry.
As an indie retailer, you are responsible for sales, accounting, purchasing and a host of other duties. Rewarding? Yes. Peaceful? No. These routine responsibilities leave few resources for in-store marketing.