Xceptional Marketing Solutions recently surveyed 110 of the most followed Pinterest pinners to get a better understanding of their habits and preferences. We asked these influencers what advice they would give merchants who want to optimize their images for Pinterest. Specifically, we wanted to learn what they would tell merchants to do or not do in order to make them more likely to pin from you, and to get the most repins and traction on Pinterest. When these power pinners offer advice on how to best optimize your website product images to make them go viral on the social media site, retailers might want to take note. Here are the three tips.
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So, you are moving along with your business, and you do not have a lot of time. You certainly do not have time to follow all the news about social networks and mobile phones, you say. Well trust me, that is exactly what you must do. Before it is too late, take your head out of the sand and have your friends hold you upside down and shake you until every kernel of sand is out of your ears. All kidding aside, if you do not adjust to what is happening in off-site commerce, you will not remain competitive in the long-term.
By Cody Grandadam “Hello. May I help you?” “No, I am just looking…” If you own or manage a store of any kind, those are words…
The National Federation of Independent Business (NFIB) recently launched four new online calculators designed to help small business owners estimate new taxes and compliance costs under the healthcare law. Many provisions of the healthcare law went into effect October 1.
At this time of year, pop-up holiday gift and Halloween stores are helping commercial landlords fill in retail vacancy gaps and serve their customers with relevant seasonal products. These temporary relationships offer a way for business owners to dip their feet in the retail waters without being on the hook all year. No matter what type of business you run, you should create a seasonal strategy and set sales goals early in the year.
Small Business Saturday is November 30, 2013. The event began in 2010 as a tiny initiative by American Express to encourage consumers to shop at locally owned stores, and has manifested into a national movement. Falling each year on the Saturday after Thanksgiving, Small Business Saturday was created to help independent businesses compete with the rush of big-box sales during Black Friday and Cyber Monday.
Top retailers often share several common traits, including a variety of offerings, type of customer and amount of space. That is why it is important for all retailers to find ways to stand out from the competition. When it comes to choosing which products to carry and how much inventory to stock, retailers need to have a pulse on their customers’ needs, maybe even before their customers know what they need.
Small businesses may be eligible for a special tax credit for providing health insurance under the Affordable Care Act (ACA), often referred to as Obamacare. Under…
Social media monitoring is a powerful business tool indie retailers can use to improve their ROI. The process involves listening to and analyzing what your customers…
It is exposure. It is brand awareness. It’s Pinterest! In the August 2013 issue of Independent Retailer Magazine, you learned why Pinterest has quickly become the top social media network for retail marketing, earning the title of Social Media Superman. It is now time to learn how you can incorporate Pinterest into your marketing mix. The following six simple strategies are the perfect recipe for you to create big-box kryptonite.