As an independent retailer, if you do not market your seasonal goods early in the season as well, the holiday sales boat may sail without you. If you simply take the two adjectives, plan and budget, you end up with some very simple directives to attract buyers to your store. Target consumers who plan, and therefore are ready to buy early in the shopping season, with specific programs.
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“Show and sell” is a smart approach for independent retailers for the Christmas and holiday season. Three ways to promote seasonal merchandise are selling the products you use for decorations, integrating products you sell into your decorations, and adding a personal touch by discussing and/or demonstrating your products.
The White House has launched a new Website designed to inform and educate business owners concerning the Affordable Care Act (ACA), also known as Obamacare. The Health Care Changes Wizard, which is part of BusinessUSA, the administration’s interagency information outlet for employers, asks employers to input their state, company size and current insurance plans. The Wizard delivers tailored information about changes under the law, important dates to remember, and the formulas for determining requirements and penalties.
Facebook pages are at the heart of social commerce. They are one of the many ways retailers grow brand influence, find and engage in conversations with potential customers, promote products and leverage the power of peer influence in purchase decisions. The Facebook Commerce Index highlighted three new Facebook changes this quarter that apply to retail brands: the U.S. release of Graph Search, the launch of Facebook hashtags, and new page engagement metrics
SCORE, a source of free and confidential small business advice, announced that Jania Bailey, president and COO of FranNet, will be presented with the 2013 Lou Campanelli Award.
Customer loyalty marketing is crucial to driving sales for independent retailers, even more so than acquiring new business, according to new research by FiveStars.
Creating, managing and operating an online business can present challenges. Fortunately, there are countless solutions, including eCommerce platforms designed to help you grow sales and drive the success of your business. Every business is different, and you should have a list of requirements before you shop for an eCommerce platform.
A new Securities and Exchange Commission (SEC) vote lifts the ban on “general solicitation” for entrepreneurs under the Jumpstart Our Business Startups Act. As a result,…
A rich Buy Local history anchors the Lancaster County, PA, region. Home to large Amish and Mennonite communities, the area is known for roadside stands where…
By Shepard Morrow Local businesses don’t have the same resources at their disposal as national brands when it comes to online retail marketing. But here’s the…