• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Subscribe
  • Submit Content
  • About Us
    • Contact Us
  • Advertise
    • Display Advertising
    • Email Marketing Campaigns
    • Newsletter Advertising
    • Sponsored Content
    • Lead Generation Services
  • Top Product Sources

WholesaleCentral.com Blog

The Industry's Trusted Source for B2B Retail and Wholesale News

  • For Buyers
    • Retail News
    • Products & Suppliers
    • Ecommerce
    • Marketing & Management
    • Trade Show News
  • For Suppliers
    • Supplier News
    • Marketing & Management
    • Importing
    • Manufacturers
    • Warehousing
    • Finance
    • Show Exhibiting
  • Wholesale 101
  • Trade Show Calendar
  • Wholesale Products
Home » Children’s Clothing: Growing Kids, Growing Market

Children’s Clothing: Growing Kids, Growing Market

July 6, 2017 by Publisher

Doodle PantsKids grow up fast. For retailers, growing kids equates to growing sales. The U.S. children’s apparel market is expected to reach $70.1 billion by the end of 2018. The market is growing so quickly not just because of parents trying to keep their children in clothing that fits, but also because children’s fashion is becoming increasingly mainstream. There are endless Instagram and Pinterest accounts dedicated to looks, trends, and fast fashion for kids. There are also many cultural factors playing into the growing children’s wear industry. The U.S. economy is continuing to strengthen year over year, women are having children later in life (and further into their careers), and more and more members of the Baby Boomer generation with disposable income are becoming grandparents. There’s no question children’s apparel is a lucrative market for retailers.

Circle of Life

On average, children grow out of their clothes every six months. However, nine out of ten moms will spend more on their children’s wardrobes than their own. So, what does this mean for retailers? Parents are investing a lot of money into their kid’s clothes. Just not on individual pieces. Because children’s apparel items are so frequently replaced and outgrown, most parents aren’t willing to invest a lot of money on a single item like they might for their own wardrobe. So, for many shoppers, price is the ultimate factor in purchasing decisions. That means retailers need to be conscious of price without sacrificing on style. Solve this need by offering complete outfits and looks comprised of affordable separates.

Doodle PantsKid-Friendly

Lorain Herder, the founder of Doodle Pants, tells Independent Retailer that over the past few years, “a lot of stores that mainly sold gift products or shied away from apparel are now bringing it in because they’re seeing how well children’s clothing sells.” Herder says that in addition to traditional apparel, children, and baby retailers being very successful, “many stores are opening baby sections or incorporating children’s items. Growing children’s wear sales are opening up a new market for retailers.”

Mom-Approved

“In general, having a baby section is a great idea,” continues Herder. “Sometimes parents or adults go into a store not necessarily for a gift or to buy children’s clothes, but kids clothing is cute. If someone sees it, even if they didn’t come in for kids clothing, they see something and have to buy it. Having this available as an extra revenue stream for retailers is so important.”

Tiny Trends

Same as adult apparel; children’s clothing is moving away from the traditional blue for boys and pink or girls. Instead, kids apparel focuses on self-expression and gender neutrality. Due to popular demand, Doodle Pants is releasing a pink dinosaur hoodie later this year. Herder says, “Many of our products are gender neutral, but so many moms have asked for a pink dino hoodie!”

In addition to pink dinosaurs, Herder reports that unicorns and mermaids are “huge.” She continues, “These trends have been around for about a year. But they don’t seem to let up.” Other than mythical creatures, minimalist designs and black and white prints are currently very popular. “Clean minimalistic prints are a really big trend. It started about a year and a half ago – we’re currently knee-deep in it. If you go on Facebook or Instagram and look at children’s brands, this look has really just taken over.” Doodle Pants

For independent retailers, it’s also important to carry a full range of sizes from infant through ages 10 -12. Since children do grow so fast, if you limit yourself to a specific size or age range you are also limiting your customers’ lifespan. To keep customers coming back again and again, make sure you have a selection of apparel that will fit their growing child throughout all points of their childhood. 

Doodle Pants is a clothing company for newborns and toddlers that carries uniquely designed leggings, t-shirts, hoodies, bodysuits, dresses, and hooded towels. “You can laugh or you can cry,” is the official slogan of Doodle Pants. Parenting is hard. Doodle Pants believes that the job is a little easier with the right tools. To view their unique products visit www.DoodlePants.com. Doodle Pants is also exhibiting at the Atlanta Gift Show, Las Vegas Markets, Las Vegas Gift, Dallas Market, and NY Now trade shows.

Doodle Pants
www.doodlepants.com

Category: Baby Items, Clothing, Fashion Accessories, Made in USA, Novelties, Supplier Profiles Tags: baby, clothing, July 2017 Issue, sales

Primary Sidebar

Latest Posts

5 Ways Low-Code Technologies Can Help Boost Business

Marketing & Management

The Go-To Event for the Souvenir Industry

Trade Show News

How ‘Buy Now, Pay Later’ Can Strengthen Brand Equity

Retail News

How to Optimize Digital Customer Experiences

Ecommerce

Experience the Premier Beach Lifestyle Marketplace

Trade Show News

Preview Hot Products & Toy Trends at This Holiday Market

Trade Show News

Sign Up for Buyer Updates

WholesaleCentral.com

Join the Buyer's Network

Get news & updates only for retailers.

Editor’s Picks

How to Build the Perfect Marketing Campaign

Editors Picks, Wholesale 101 for Buyers

The Best & Worst Times to Post on Social Media

Editors Picks, Marketing & Management

Best Made in USA Products to Sell in the Summer

Editors Picks, Featured Products, Made in USA, Product News

More Editor's Picks

Follow Us:

© Sumner Communications, Inc.
6 Research Drive, Suite 420 | Shelton, CT 06484