Boutique Vision also offers a variety of professional designs for customization at no extra charge. “We realize that many independent retailers do not have the budget to develop artwork through an advertising agency. Therefore, we have a small library of templates available for customization,” Molyneaux says. “Of course, users also have the option to upload their own original artwork.”
InnoMark Communications launched in 1991, and works with a variety of retail segments, including apparel, cosmetics, sporting goods, automotive and more. Its in-house capabilities include creative design, temporary and permanent displays, printed signage, store décor and fulfillment. InnoMark has won several awards, including POPAI’s 2012 Outstanding Merchandising Achievement (OMA) Display of the Year Award. Zombie Wasteland, the winning display, was designed to promote Spirit Halloween’s zombie animatronics line.
Benefits of merchandising signage
In-store marketing is useful to retailers of all sizes because it generates awareness and drives traffic, Molyneaux notes. “Many of our clients use window displays to attract shoppers during the major retail seasons. Back to school and holiday are often the most popular.” Signage allows retailers to promote new arrivals, sales and seasonal merchandise. Framed signage can also be used to segment the store and help shoppers locate specific products. Smaller frames may be used on counters or tables, to communicate price points or percent discounts.
Boutique Vision offers a wide range of items to meet any budget. For example, a basic 22-inch graphic holder, which holds a 22-inch by 28-inch banner, is priced under $20. Retailers seeking a higher end solution, such as a metal floor stand with a frame on top, will spend around $245. There is no minimum order quantity for fixtures and signage, and all printed signage is produced in-house. Products are delivered in seven to ten business days.