• For Buyers
    • Retail News
    • Products & Suppliers
    • Ecommerce
    • Marketing & Management
    • Trade Show News
  • For Suppliers
    • Supplier News
    • Marketing & Management
    • Importing
    • Manufacturers
    • Warehousing
    • Finance
    • Show Exhibiting
  • Wholesale 101
  • Trade Show Calendar
  • Wholesale Products
  • New Suppliers
Facebook Twitter Instagram
Monday, March 20
  • Subscribe
  • Submit Content
  • About Us
    • Contact Us
  • Advertise
    • Display Advertising
    • Email Marketing Campaigns
    • Newsletter Advertising
    • Sponsored Content
    • Lead Generation Services
  • Top Product Sources
Facebook Twitter Instagram
WholesaleCentral.com Blog
  • For Buyers
    • Retail News
    • Products & Suppliers
    • Ecommerce
    • Marketing & Management
    • Trade Show News
  • For Suppliers
    • Supplier News
    • Marketing & Management
    • Importing
    • Manufacturers
    • Warehousing
    • Finance
    • Show Exhibiting
  • Wholesale 101
  • Trade Show Calendar
  • Wholesale Products
  • New Suppliers
WholesaleCentral.com Blog
Home»For Buyers»Ecommerce»Jump-Start Your Social Media Strategy
Ecommerce

Jump-Start Your Social Media Strategy

PublisherBy PublisherMarch 7, 20133 Mins Read
Facebook Twitter Email
Share
Facebook Twitter Email

resultsSocial media are the go-to tools for galvanizing marketing efforts for businesses big and small. Set your retail store’s social marketing efforts on the right track with the following advice.

Social Network Focus

You may want your business to have accounts on all the primary social networks, but this may have an adverse effect. Instead of dividing your efforts between multiple social networks, place your focus on one. The founder of Full Frontal ROI, Nichole Kelly, recommends your business to first find which network has the highest concentration of your demographic by using tools like Follower Wonk, Facebook’s free advertising platform and LinkedIn’s improved search features, according to Social Media Examiner.

For example, if your business specializes in arts and crafts, Pinterest is the go-to site. In order to launch a successful marketing strategy utilizing social networks, you’ll want to know what competitors are up to.

“If you don’t have different perspectives, you are going to probably make the wrong decision,” says Mark Weinberger, the to-be CEO of Ernst & Young, according to the Washington Post. Even though, executive Weinberger is talking about business teamwork, his statement applies to the indirect teamwork between competitors in social network strategy. Competitors need not be the enemy. Learn from them and grow.

Facebook

Your business should be absolutely active on one of the most popular networking sites in the world. To get a feel for how Facebook can be used to further your interests, search for your competitors and glean their strategies. How are they posting and how often? Are they communicating with clients? Creating a Business fan page allows customers to become a fan of your business. The more fans your business obtains, the more your business will proliferate online. Every friend of every fan will see that they like it. Business owners must be proactive in maintaining their profiles: post new content, offer promotions, provide tips and announce business product or service updates regularly.

LinkedIn

LinkedIn is a social networking site for professionals. After reserving your company name, learn how your competitors are taking advantage of LinkedIn. If you’re on a first-name basis with regular customers, you may also search and connect with them. These customers can then give you a recommendation that will appear on your page. Solicit these recommendations from clients, suppliers, vendors and so forth. For example, after a transaction with a customer, ask them to provide a recommendation if satisfied with the service or product. The more recommendations your business receives, the higher your LinkedIn profile will appear in search engine results, according to Mashable.com. You’ll also want to seek the many groups on LinkedIn that are related to your business’ products or services. If no group exists, create your own.

Social media marketing requires no capital outlay. Retailers who put forth the effort to research and manage a social media presence can take advantage of this opportunity to reach new and existing customers

facebook marketing social media
Share. Facebook Twitter Email
Previous ArticleWin Popularity with Contests
Next Article Shoppers Flip Over Cool LED Lights

Related Posts

Best Video Marketing Tips for Retailers

January 19, 2023

5 Ecommerce Tips to Enhance Customer Support

January 17, 2023

2023 Retail Success Guide

January 5, 2023
Sign Up for Buyer Updates
WholesaleCentral.com

Join the Buyer's Network

Get news & updates only for retailers.

Latest Posts

Amazon Return Pallets For Sale: How to Profit

March 20, 2023

2023 Wholesale Apparel Trends

March 14, 2023

Top Wholesale Easter Products

February 27, 2023

The Future of Sustainable Manufacturing is a Hybrid Approach

February 23, 2023

Make Money with Foreign-Trade Zones

February 22, 2023

Overstock Liquidations

January 25, 2023
how-to
Wholesale 101 for Buyers

Amazon Return Pallets For Sale: How to Profit

March 20, 202311 Mins Read

A big trend among some online sellers is buying Amazon return pallets and overstock and…

Product News

Overstock Liquidations

January 25, 20236 Mins Read

Overstock inventory refers to the excess goods or merchandise that a retailer has on hand…

Retail News

5 Essential Tax Season Preparation Tips

January 24, 202310 Mins Read

Are you ready for tax season? April 18 is approaching quickly, and many day-to-day decisions…

Wholesale 101 for Buyers

How to Create a Google Business Profile

January 18, 20236 Mins Read

Looking for new ways to get your brand noticed? Creating a Google Business Profile can…

  • About Us
  • Subscribe
  • Contact Us
  • Advertise
  • Find Wholesale Sources
WholesaleCentral.com

Join the Buyer's Network

Get news & updates only for retailers.

Follow Us:

Copyright © 2023. Sumner Communications, Inc..

Type above and press Enter to search. Press Esc to cancel.