• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Subscribe
  • Submit Content
  • About Us
    • Contact Us
  • Advertise
    • Display Advertising
    • Email Marketing Campaigns
    • Newsletter Advertising
    • Sponsored Content
    • Lead Generation Services
  • Top Product Sources

WholesaleCentral.com Blog

The Industry's Trusted Source for B2B Retail and Wholesale News

  • For Buyers
    • Retail News
    • Products & Suppliers
    • Ecommerce
    • Marketing & Management
    • Trade Show News
  • For Suppliers
    • Supplier News
    • Marketing & Management
    • Importing
    • Manufacturers
    • Warehousing
    • Finance
    • Show Exhibiting
  • Wholesale 101
  • Trade Show Calendar
  • Wholesale Products
Home » Jump-Start Your Social Media Strategy

Jump-Start Your Social Media Strategy

March 7, 2013 by Publisher

resultsSocial media are the go-to tools for galvanizing marketing efforts for businesses big and small. Set your retail store’s social marketing efforts on the right track with the following advice.

Social Network Focus

You may want your business to have accounts on all the primary social networks, but this may have an adverse effect. Instead of dividing your efforts between multiple social networks, place your focus on one. The founder of Full Frontal ROI, Nichole Kelly, recommends your business to first find which network has the highest concentration of your demographic by using tools like Follower Wonk, Facebook’s free advertising platform and LinkedIn’s improved search features, according to Social Media Examiner.

For example, if your business specializes in arts and crafts, Pinterest is the go-to site. In order to launch a successful marketing strategy utilizing social networks, you’ll want to know what competitors are up to.

“If you don’t have different perspectives, you are going to probably make the wrong decision,” says Mark Weinberger, the to-be CEO of Ernst & Young, according to the Washington Post. Even though, executive Weinberger is talking about business teamwork, his statement applies to the indirect teamwork between competitors in social network strategy. Competitors need not be the enemy. Learn from them and grow.

Facebook

Your business should be absolutely active on one of the most popular networking sites in the world. To get a feel for how Facebook can be used to further your interests, search for your competitors and glean their strategies. How are they posting and how often? Are they communicating with clients? Creating a Business fan page allows customers to become a fan of your business. The more fans your business obtains, the more your business will proliferate online. Every friend of every fan will see that they like it. Business owners must be proactive in maintaining their profiles: post new content, offer promotions, provide tips and announce business product or service updates regularly.

LinkedIn

LinkedIn is a social networking site for professionals. After reserving your company name, learn how your competitors are taking advantage of LinkedIn. If you’re on a first-name basis with regular customers, you may also search and connect with them. These customers can then give you a recommendation that will appear on your page. Solicit these recommendations from clients, suppliers, vendors and so forth. For example, after a transaction with a customer, ask them to provide a recommendation if satisfied with the service or product. The more recommendations your business receives, the higher your LinkedIn profile will appear in search engine results, according to Mashable.com. You’ll also want to seek the many groups on LinkedIn that are related to your business’ products or services. If no group exists, create your own.

Social media marketing requires no capital outlay. Retailers who put forth the effort to research and manage a social media presence can take advantage of this opportunity to reach new and existing customers

Category: Ecommerce Tags: facebook, marketing, social media

Primary Sidebar

Latest Posts

Improve Retail Pop-Up Experiences with Technology

Retail News

Halloween Retail Displays to Boo-st Sales

Retail News

5 Ways Low-Code Technologies Can Help Boost Business

Marketing & Management

The Go-To Event for the Souvenir Industry

Trade Show News

How ‘Buy Now, Pay Later’ Can Strengthen Brand Equity

Retail News

How to Optimize Digital Customer Experiences

Ecommerce

Sign Up for Buyer Updates

WholesaleCentral.com

Join the Buyer's Network

Get news & updates only for retailers.

Editor’s Picks

How to Build the Perfect Marketing Campaign

Editors Picks, Wholesale 101 for Buyers

The Best & Worst Times to Post on Social Media

Editors Picks, Marketing & Management

Best Made in USA Products to Sell in the Summer

Editors Picks, Featured Products, Made in USA, Product News

More Editor's Picks

Follow Us:

© Sumner Communications, Inc.
6 Research Drive, Suite 420 | Shelton, CT 06484