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Why Meta is Going Brick and Mortar

July 21, 2022 by Krystina Morgan

Meta loop

Meta just opened their first brick-and-mortar store in Burlingame, California to showcase its Metaverse products. Even companies who have a large focus on technology and online shopping still find the importance of in-person experiences.  The Metaverse has a vision for the future where customers, from the comfort of their home, can use VR to walk […]

Category: Retail News Tags: facebook, metaverse

The Best & Worst Times to Post on Social Media

April 21, 2022 by Krystina Morgan

scheduling on a laptop

Social Media plays such a huge part in brand growth, but unless you use it properly, it will not help you gain any extra exposure. There are many different factors that go into creating successful social media accounts, and one of the biggest ones is posting at just the right time in order to get […]

Category: Editors Picks, Marketing & Management Tags: facebook, instagram, marketing, Pinterest, social media, twitter

2022 Trends for Social Commerce

March 29, 2022 by Publisher

woman influencer in front of camera

by Mark Hook Over the last 20 years, we have seen social media shift from simple, text-based updates to increasingly visual content, championed by app-based platforms like Instagram and Snapchat. Now, new entrants such as TikTok and Pinterest are taking the trend even further. Social media now goes way beyond communicating with friends and family. […]

Category: Ecommerce Tags: facebook, instagram, March 2022 Issue, Pinterest, social media, tiktok, twitter

Survey Reveals Consumer Marketing Preferences

October 12, 2021 by Publisher

word of mouth

by R.R. Donnelley & Sons Company A new study released by R.R. Donnelley & Sons Company (RRD), a leading global provider of marketing and business communications, reveals that traditional marketing channels, including word of mouth, direct mail, and in-store signage, are largely untapped by marketers. The study, based on surveys of both marketing professionals and […]

Category: Retail News Tags: branding, facebook, instagram, marketing, Pinterest, social media

Social Media Do’s and Don’ts

May 18, 2021 by Krystina Morgan

businessman using social media

Social media is constantly evolving with new ways to post videos and interact with your followers. These online connections especially changed during the COVID-19 pandemic so companies could continue to reach out to their customers and keep them interested in their brand. Retailers should continually be updating their social media tactics to keep viewers interested […]

Category: Ecommerce Tags: facebook, instagram, social media, twitter

Fashion Brands Use Instagram Live to Engage and Sell

June 4, 2020 by Krystina Morgan

woman shopping online with smartphone

Social media websites are making it easier for brands to sell and promote themselves directly on the platforms. Especially now with store closures and social distancing in place, brands are getting creative with how they engage through social media, and one of the newest ways is through Instagram Live. Instagram already offers multiple different advertisement […]

Category: Ecommerce Tags: facebook, instagram, June 2020 Issue, marketing, social media

Small Business Owner Awarding Scholarships to Other Small Businesses Due to COVID-19

April 16, 2020 by Krystina Morgan

Facebook masters Course Free Scholarship

In an effort to help other small businesses survive the COVID-19 Global Pandemic, Manuel Suarez, owner of the AGM Marketing Agency, is awarding free full scholarships to his flagship Facebook Masters Course training and Coaching Program. Over 8,000 people have already been awarded the free full scholarships, valued at over $16,000,000, in the last two […]

Category: Retail News Tags: back to school, COVID-19, facebook, marketing, small business, social media

Is Facebook Still Effective for Startups?

March 21, 2019 by Publisher

facebook

Many successful ecommerce retailers built their brands on Facebook. Specifically, direct-to-consumer startups from recent years like Brandless, Casper, Allbirds, Framebridge, and BarkBox built revolutionary retail brands almost exclusively on social media. At National Retail Federation’s BIG Show in January, CNBC’s Lauren Thomas held a discussion panel with executives from BarkBox and Framebridge, among others, to […]

Category: Ecommerce Tags: customer loyalty, facebook, March 2019 Issue, marketing, privacy, social media

Retailers Getting Crafty with Chatbot Messengers

October 21, 2018 by Krystina Morgan

girl using chat

The AI universe seems to be taking over the world one step at a time. As ecommerce continues to build up their customer counts, retailers are coming up with creative and intriguing ways to give customers that personalized experience they are longing for, and one of those ways is through chatbot messengers. According to a […]

Category: Ecommerce Tags: facebook, marketing, mobile, October 2018 Issue, smart phones, social media

Using Facebook to Grow Your Store’s Email List

May 23, 2017 by Publisher

17May2017_LE_th.jpg

Your store has a thriving Facebook page, and maybe even an Instagram® account, too.

Category: Ecommerce Tags: facebook, how to, June 2017 Issue, management, marketing, social media

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