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3 Keys to Social Media Success

February 24, 2016 by Publisher

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More than ever it’s crucial for independent retailers to have an online presence that can be easily utilized by their target consumer audience.

Category: Ecommerce Tags: facebook, February 2016 Issue, management, pos system, social media

It’s All About Local: Hometown Success

February 4, 2016 by Publisher

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Stroll through the charming New England village of Bethel, CT and you’ll very soon catch sight of the cheery store windows arranged by Kim Ramsey, owner of The Toy Room, an independent retailer offering toys and games for infants, girls and boys.

Category: Retail News Tags: economy, facebook, February 2016 Issue, sales

2016: The Year of Mobile E-Commerce

February 3, 2016 by Publisher

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The days of debating mobile’s potential are over. According to search giant Google, mobile traffic has surpassed desktop traffic.

Category: Ecommerce, Retail News Tags: facebook, marketing, mobile

Cracking the Millennial Mystery

January 4, 2016 by Kevin Zimmerman

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Tapping into the purchasing power of the Millennial generation – roughly defined to include everyone born between 1980 and 2000 – has been a challenge for many retailers.

Category: Retail News Tags: brick and mortar, facebook, January 2016 Issue, shopping, social media, twitter

The Best Social Media Channels For Your Store

September 1, 2015 by Publisher

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In today’s competitive retail environment, there is no time to waste on marketing that won’t help raise awareness, increase sales and grow your business.

Category: Ecommerce Tags: facebook, finance, September 2015 Issue, twitter

Using Video to Engage Customers on Facebook and Instagram

June 11, 2015 by Publisher

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Gone are the days where you need expensive camera equipment, lighting and professional editing software to create an effective video.

Category: Ecommerce, Marketing & Management Tags: facebook, June 2015 Issue, video

Expand Your Reach with Promoted Pins

March 16, 2015 by Publisher

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Pinterest is easy, free and about to make a huge difference in the way you market your store.

Category: Marketing & Management Tags: facebook, March 2015 Issue, Pinterest, social media

3 Social Media Tactics

May 7, 2014 by Publisher

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The breakneck pace in which social media evolves can leave you feeling left in the dust. Even after learning about pins, likes and shares, there is always something new. Let’s look at some quick social marketing tactics you can put in place today.

Category: Marketing & Management Tags: facebook, instagram, June 2014 Issue, Pinterest, social media

Resolve to Tweet, Pin and Post in 2014

December 18, 2013 by Kelley Sloyer

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New Year’s resolutions: we all make them and break them. Your resolution may last a week or a few months, but eventually you may find yourself back to the same old, same old. Typical personal resolutions involve dieting and exercise. For business, everyone wants to expand their reach and increase sales, but you would be surprised by how many people break their resolutions, even with something as important as their business.

Category: Marketing & Management Tags: facebook, January 2014 issue, Pinterest, social media, twitter

Online Tool Drives Brick ‘n Mortar Traffic

November 20, 2013 by Publisher

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Boutique Window, co-founded by Ella Wirtz and Courtney Rodgers, is an online marketing tool built specifically for small retailers running brick and mortar shops. “Our goal is to help business owners take advantage of all the online opportunities that are going to help them connect with local customers, and drive foot traffic into their stores,” Rodgers states. “We know that small retailers have a ton on their plates, and managing a website, Facebook, Twitter and Pinterest can be a lot of work that they do not have time to do.”

Category: Marketing & Management Tags: brick and mortar, December 2013 issue, facebook, Pinterest, twitter

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