Facebook pages are at the heart of social commerce. They are one of the many ways retailers grow brand influence, find and engage in conversations with potential customers, promote products and leverage the power of peer influence in purchase decisions. The Facebook Commerce Index highlighted three new Facebook changes this quarter that apply to retail brands: the U.S. release of Graph Search, the launch of Facebook hashtags, and new page engagement metrics
Pinterest, Facebook and Twitter are essential business tools. They help retailers connect with and inform existing customers, and allow them to pick up a few new customers along the way. Pinterest gives you the capacity to skyrocket your brand exposure with a single click, and is one of the greatest social media channels to ramp up lead generation. If you are not yet marketing your retail store on Pinterest, then you are missing a serious opportunity to increase sales.
Facebook Inc. recently revealed a new look for its News Feed that provides a more visual, personalized appearance, similar to a well-curated magazine, says Facebook’s director of design, Julie Zhuo. The updated feed also organizes content by type, such as “All Friends,” “Photos,” “Music” and “Following.” The News Feed, which displays updates from friends and […]
Social media are the go-to tools for galvanizing marketing efforts for businesses big and small. Set your retail store’s social marketing efforts on the right track with the following advice.
SnapRetail’s guidelines for retailers looking to be resources for their customers as well as to get more engagement on their pages.
Tool will allow online retailers to track purchases by members of the social network who have viewed their ads.
What makes a brand memorable is the backstory, and the good news is that every company has one.
A recent study is the first to demonstrate the extent to which social media can affect real world behaviors.
“Want” and “Collect” buttons, which will allow users to add products to wish lists on their Timelines, could be a new opportunity for retailers.
Entrepreneurs wanting to leverage social media business data may find SumAll Social Metrics helps level the playing field.