Vocus and Duct Tape Marketing release results of Path to Influence: An Industry Study of SMBs and Social Media.
Online and brick and mortar retailers can improve their social media presence by implementing contest winners’ strategies.
Throughout the month of July, communities all over the world celebrate independent businesses and their role in shaping culture.
Five small businesses will receive consultation from American Express OPEN and Facebook and $25,000.
Online U.S. consumers report they follow an average of 9.3 retail companies on Pinterest.
A look at the types of reviews retailers are facing and how retailers can boost their online reputations.
There still remains a learning curve for many independent retailers when it comes to advertising via Facebook and other social media. Although your marketing team may be a one man show, even the little guy can make a big name in his social network. Marketers surveyed in a recent report from the World Federation of […]
Consumers’ preference for multiple browsing and shopping channels has retailers looking to increase digital spending for 2012.
Success on Facebook, Twitter, YouTube and the many other emerging social sites is all about the approach. A study by IBM reveals that many companies are missing an opportunity to utilize social media channels to drive sales growth, because of a misunderstanding of what consumers want out of those channels. A majority of consumers say […]
Social networking began as a personal communication tool, but the integration of business has transformed these platforms, giving birth to a new code of conduct.