Close Menu
  • For Buyers
    • Retail News
    • Products & Suppliers
    • Ecommerce
    • Marketing & Management
    • Trade Show News
  • For Suppliers
    • Supplier News
    • Marketing & Management
    • Importing
    • Manufacturers
    • Warehousing
    • Finance
    • Show Exhibiting
  • Wholesale 101
  • Trade Show Calendar
  • Wholesale Products
Facebook X (Twitter) Instagram
Saturday, May 31
  • Subscribe
  • Submit Content
  • About Us
    • Contact Us
  • Advertise
    • Display Advertising
    • Email Marketing Campaigns
    • Newsletter Advertising
    • Sponsored Content
    • Lead Generation Services
  • Top Product Sources
Facebook X (Twitter) Instagram
WholesaleCentral.com Blog
  • For Buyers
    • Retail News
    • Products & Suppliers
    • Ecommerce
    • Marketing & Management
    • Trade Show News
  • For Suppliers
    • Supplier News
    • Marketing & Management
    • Importing
    • Manufacturers
    • Warehousing
    • Finance
    • Show Exhibiting
  • Wholesale 101
  • Trade Show Calendar
  • Wholesale Products
WholesaleCentral.com Blog
Home»For Buyers»Ecommerce»New Affinity-Based Personalization Helps Deliver Better Customer Experiences
Ecommerce

New Affinity-Based Personalization Helps Deliver Better Customer Experiences

Krystina MorganBy Krystina MorganOctober 29, 2019Updated:January 20, 20233 Mins Read
Facebook Twitter Email
Share
Facebook Twitter Email

ecommerceDynamic Yield, an AI-powered personalization platform, recently announced their new Affinity-Based Personalization tool, which allows brands to leverage automatically generated user profiles to easily build a new class of user segments and deliver highly-targeted experiences across multiple channels. This new capability scores important interactions, profiling individual preference for use in targeting and experience delivery.

To stay ahead of the game and remain relevant in an extremely dynamic corporate space, retailers everywhere are adopting Artificial Intelligence and Machine Learning technologies. Even though traditional marketing is still useful for a physical storefront space, the need to make room for AI is growing and will ultimately determine whether or not a customer shops from your store again.

Dynamic Yield is an AI-powered Personalization Anywhere™ platform that delivers individualized experiences at every customer touchpoint: web, apps, email, kiosks, IoT, and call centers. The platform’s data management capabilities provide for a unified view of the customer, allowing the rapid and scalable creation of highly targeted digital interactions.

customer affinity graphReal-Time Tracking All In One Place

While retailers track purchases, they’ve missed out on a trove of highly valuable information in the form of product and category browsing activity over the years. Dynamic Yield says this structured data can be used for the creation of more relevant and individualized marketing campaigns, but instead, often goes completely unsaved.

What makes Dynamic Yield’s program useful is it can now match a visitor’s browsing activities with the attributes of the products they interact with online, leveraging the data to build a unique affinity profile for each individual in real-time. In turn, this allows for the automated creation of new and sophisticated user segments that can be utilized across all channels including web, mobile, app and email, as well as external third party platforms like Data Management Platforms, Business Intelligence Tools, Digital Signal Processing, and others.

The Ultimate Personalized Customer Experience

Each user’s affinity profile is constantly refreshed with every interaction, providing unique insights into their preferences to specific colors, brands, sizes, categories, price ranges, or any such attribute present in the product or content feed. Dynamic Yield provided some ways that brands have used Affinity-Based Personalization:

  • A clothing retailer delivered highly individualized product recommendations based on user-affinity towards certain categories of products.
  • A travel site built an audience of users only interested in a certain type of a vacation, and used all on-site banners & offers to promote that category of vacation.
  • A multi-brand retailer identified users who were displaying affinities to select brands and aggressively promoted deals featuring the brand.
  • Based on a user’s affinity to select categories and on-sale items, a retailer changed the layout of the top navigation to highlight on-sale products.

Drastic Improvement in Marketing Strategies

“Product metadata is a huge asset to marketers which has largely been underutilized until now,” Liad Agmon, CEO of Dynamic Yield, said. “With this new capability, it can be leveraged to uncover meaningful correlations between the product a user is interacting with and its many attributes for the creation of deeply segmented and tailored experiences across channels.”

Single Gain says that by being able to continuously access relevant insights from rapidly increasing volumes of data, a business’ marketing strategies and initiatives are drastically improved. AI is becoming one of those tried and true methods that will take your customer experiences to the next level.

marketing October 2019 Issue personalization
Share. Facebook Twitter Email
Previous ArticleHands on Experiences at Miami International Mart
Next Article Black Friday Cyber Security for Retailers

Related Posts

Jewelry Marketing Strategies: How to Attract Customers and Boost Sales in a Competitive Market

December 31, 2024

Online Marketing Calendar for 2025: Don’t Miss These Critical Dates

December 17, 2024

How to Sell Without Inventory: Innovative Approaches to E-Commerce and Retail

October 29, 2024
Sign Up for Buyer Updates
WholesaleCentral.com

Join the Buyer's Network

Get news & updates only for retailers.

how-to
Wholesale 101 for Buyers

Amazon Return Pallets For Sale: How to Profit

11 Mins ReadUpdated:August 9, 2024

A big trend among some online sellers is buying Amazon return pallets and overstock and…

Retail News

5 Essential Tax Season Preparation Tips

10 Mins ReadUpdated:August 8, 2024

Are you ready for tax season? April 18 is approaching quickly, and many day-to-day decisions…

Ecommerce

7 Steps to Create Successful Shipping for Your Business

6 Mins ReadUpdated:August 8, 2024

by Sidney Karanja Today’s business environment is more globalized and complex than ever before. In…

Product News

Overstock Liquidations

6 Mins ReadUpdated:August 9, 2024

Overstock inventory refers to the excess goods or merchandise that a retailer has on hand…

Latest Posts

Crafting a Marketing Strategy for Electronics Retailers

January 21, 2025

Effective Digital Marketing Strategies for Health & Wellness Brands

January 21, 2025

Mastering Beauty Ads: 10 Strategies for Engaging Your Audience | Blog.Wholesalecentrl.com 

January 21, 2025

Jewelry Marketing Strategies: How to Attract Customers and Boost Sales in a Competitive Market

December 31, 2024

How to Open a Gift Shop: A Step-By-Step Guide

December 23, 2024

Online Marketing Calendar for 2025: Don’t Miss These Critical Dates

December 17, 2024
  • About Us
  • Subscribe
  • Contact Us
  • Advertise
  • Find Wholesale Sources
WholesaleCentral.com

Join the Buyer's Network

Get news & updates only for retailers.

Follow Us:

Copyright © 2025. Sumner Communications, Inc..

Type above and press Enter to search. Press Esc to cancel.