by Digital Element It is estimated that digital media accounts for over 64 percent of the global advertising industry, with nearly $400 billion being spent on it in the previous year alone. Given the amount of time consumers spend on computers, mobile devices, the web, and social media, these numbers are almost guaranteed to see […]
by Srivatsan Murali Privacy has been at the core of recent development regarding consumer data. Key legislation across the world, such as GDPR in Europe or CCPA in California, focus on ensuring consumer privacy, especially the digital footprint of consumers in the U.S. Top technology companies are also responding to consumer demand for privacy — […]
In order to compete with Amazon, brands and retailers are turning to print-on-demand manufacturing. This process, also called cloud manufacturing, emerged over the past decade and is beginning to revolutionize the supply chain industry. Driven by the explosive growth of ecommerce and shifting consumer preferences, the global cloud manufacturing market is expected to reach about […]
by Emarsys Despite the hardships of coronavirus, a quarter (24%) of U.S. retailers consider COVID-19 to be a catalyst for positive business change, according to research from Emarsys. In a survey of 350 U.S. retailers, Emarsys found that these respondents believe they would have “gone out of business” without ecommerce driving sales while physical stores […]
by Jamie Saucedo You do not have to be a toddler to love the box as much as what is in it. The same can be said for businesses looking to gain market share. In an age of personalization, focusing on custom packaging can provide a measurable advantage at a much smaller cost than other […]
It is equally important for a retailer to have a physical presence as it is to have an online presence, but it’s both difficult and expensive for brands to thrive offline. Because of the high costs associated with setting up a storefront, ShopFulfill, a nationally distributed and collaborative network of retail and logistics infrastructure, has […]
Dynamic Yield, an AI-powered personalization platform, recently announced their new Affinity-Based Personalization tool, which allows brands to leverage automatically generated user profiles to easily build a new class of user segments and deliver highly-targeted experiences across multiple channels. This new capability scores important interactions, profiling individual preference for use in targeting and experience delivery. To […]
Although the treasures of a successful shopping trip lie within shopping bags and delivery boxes, what contains them makes them extra special.
Consumer expectations are higher than ever. Technology innovation and a rising number of retail providers have added fuel to this fire.
E-commerce is growing fast, accounting for nearly $123.6 billion in revenue for the fourth quarter of 2016.