What is a brand? We can all easily name a few quickly. These brands permeate our culture on all modes of communication, like billboards, TV, digital and print. These top of mind companies may include newer brands, or ones that have existed for decades.
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The shopping bag’s days as a purely utilitarian tool are over. In fact, some marketers say that the shopping bag is as important as the goods inside. It can deliver advertising messages, act as a souvenir, or serve as gift wrap.
In store advertising, just like every other type of advertising, asks the question, “How do I capture customers’ attention and keep it?” If you are an independent retailer, manufacturer or product designer that retails through this channel, it is important to answer this question. Competing for attention in a smaller shop can be especially challenging without the ample square footage larger retailers have. Here are some creative ideas for in-store advertising to increase engagement and sales.
The coolest product introductions, as indicated by the recent 2013 Fast Company Innovation by Design Awards, close the gap between man and machine in ways that make consumers’ daily tasks easier than ever. Smartphone-compatible toys and tablet-operated gadgets continue to gain momentum as designers push the limits of innovation.
Branding creates and strengthens connections among stakeholders. It is this connection that consolidates engagement and facilitates a call-to-action.
Retain holiday customers into the New Year with these tips from Malcolm Felt, inventory solutions specialist at Fishbowl Inventory.
What makes a brand memorable is the backstory, and the good news is that every company has one.
Retailers must maximize returns on existing investments while keeping their brand fresh and customers loyal, says Kyle Lacy of ExactTarget.
Change in mcommerce is accelerating, and to the ecommerce architects at Vendio, a company that helps retailers build an online presence, it is clear that brick and mortar retailers can no longer rely on Google alone.
Whether it’s cars, computers, music or munchies, Millennials have their own ideas about what’s worth purchasing and what isn’t.