Browsing: brick and mortar

The new year dawns, and with it comes a blizzard of emails and web site headlines shouting all sorts of promises and possibilities, all of which can leave one wondering which of them to trust.

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Tapping into the purchasing power of the Millennial generation – roughly defined to include everyone born between 1980 and 2000 – has been a challenge for many retailers.

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According to the Small Business Administration, 70 percent of small retailers go out of business within the first four years. However, not a lot is said about why the success of these retailers is such a long shot, or what they can do to avoid becoming a statistic.

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