Retail branding is the strategy companies use to excite consumers. For decades, if not centuries, having quality products was all the retail branding you needed.
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Is one of your New Year Retail Resolutions to rearrange your store to create a more dynamic layout? A great way to do this is with the influence of feng shui.
Male products are a hot market. According to Euromonitor, the global market for male grooming products is booming and projected to reach $60.7 billion by 2020.
For months, President Trump encouraged Congress to have tax reform legislation on his desk by Christmas 2017. The House passed their version of the bill on November 16th; the Senate passed their version on December 2nd.
In 2018, the biggest challenges retailers face are Amazon, diminishing brand loyalty, and D2C (Direct to Consumer).
In 2018, brick and mortar retailers have to rebalance their split focus between bricks and online.
Despite the tumultuous change happening in the retail industry, there are plenty of shoppers and they are buying.
Brick and mortar retailers should focus on what’s going on at the shelf. While taking a macro view and exceeding projections in the coming year is important, getting into the nitty-gritty details at the shelf will make that possible.
Mom and pop shops, specialty retailers and boutiques have served as cornerstones of American communities for over a century. Shoppers like supporting businesses with people they know and trust.
One of the greatest challenges all retailers face is the rising expectations of customers.