Starting a fashion collaboration with local designers or other retailers can be a great way to boost business hype and sales. If done right, it can help increase foot traffic and increase brand awareness.
Browsing: marketing
In today’s consumer climate, independent and startup businesses are dressed to kill. This is especially true for the over $445 billion beauty industry, which is expected to reach $750 billion by 2024.
There are a lot of considerations that go into crafting the perfect holiday spirit, and likewise, the perfect shopping experience. Shoppers engage with your brand through all of their senses, so it is important to utilize every opportunity to create a lasting impression.
Prime Day is a retail holiday invented by Amazon that is exclusive to Prime members. Founded in 2015, the sale brought in $2.41 billion in 2017 and is expected to grow even more this year.
As we advise in our book, Negotiating Commercial Leases & Renewals FOR DUMMIES, from your standpoint as a tenant, paying a security deposit confers no benefit. It ties up your money – money that many landlords try hard not to refund to you if you don’t renew your lease.
The wonderful online world of Etsy has made it amazingly easy for people with creative minds to start their own shop. Creative ‘makers’ can have a regular 9 to 5 job and sell products from their favorite hobby on the side for some extra cash.
There’s never a boring day in retail. This is especially true under the Trump administration. There are many changes in the works with different moving parts. Here is a quick overview of different laws, policies, and agreements currently up for debate and how they may impact retail.
Back to school shopping is still largely done in stores because of the bonding experience school shopping creates between parent and child. Yet, many retailers are not capitalizing on this idea. For winter holidays, for example, many retailers host gift wrapping events, happy hour shopping, and pop-up markets.
It’s so important to create a personalized customer experience, especially in today’s market where we have the easy access Amazon.com. It can seem hard to compete with a business that sells just about everything at affordable prices. But in the end, is that all customers are looking for?
A customer’s path to purchase often begins online but ends in-store. In fact, a Forbes Insight report found that 82% of shoppers conduct research online before completing a purchase in-store.