It is exposure. It is brand awareness. It’s Pinterest! In the August 2013 issue of Independent Retailer Magazine, you learned why Pinterest has quickly become the top social media network for retail marketing, earning the title of Social Media Superman. It is now time to learn how you can incorporate Pinterest into your marketing mix. The following six simple strategies are the perfect recipe for you to create big-box kryptonite.
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As an independent retailer, if you do not market your seasonal goods early in the season as well, the holiday sales boat may sail without you. If you simply take the two adjectives, plan and budget, you end up with some very simple directives to attract buyers to your store. Target consumers who plan, and therefore are ready to buy early in the shopping season, with specific programs.
GoDaddy is acquiring Locu, a startup that helps local merchants publicize information about their businesses online, for $70 million in cash and stock, reports AllThingsD.
A rich Buy Local history anchors the Lancaster County, PA, region. Home to large Amish and Mennonite communities, the area is known for roadside stands where…
By Shepard Morrow Local businesses don’t have the same resources at their disposal as national brands when it comes to online retail marketing. But here’s the…
U.S. Cellular recognizes that small businesses represent a majority of America’s workforce and play a key role in driving the U.S. economy. To celebrate and show…
Summer is coming to a close and back to school campaigns are taken care of. Now is a great time to turn your attention to a…
To capture and capitalize on mobile traffic growth, retailers are looking for ways to optimize their digital marketing campaigns across various devices. As a result, top…
July is Independent Retailer month, a promotional campaign to show consumers the value in doing business with independent retailers. The month-long shopping movement marks July as…
It has been said that customer acquisition is an investment, but profitability is built on customer retention. In other words, profits are higher when selling to…