As retailers gear up for the busy fourth quarter and holiday season, many are looking to find that next big thing or great deal. In fact, that is why many retailers are attending the ever so popular and growing ASD Show. However, once you find that great deal or your best product in years you need to implement a good, strong marketing plan, which could be expensive.
Browsing: sales
Whether you are traveling for tradeshows or you’re taking off for a much deserved summer vacation, there are three simple steps to put your marketing on autopilot and keep your store’s foot traffic up, even while you are away.
Mobile point of sale (mPOS) is a revolutionary change retailers can implement in their stores to offer customers a more intimate and convenient shopping experience. When customers don’t have to stand in lines and sales associates don’t have to take customers to a central counter, this creates a distributed sales process which pleases customers. It also empowers sales associates and allows retailers to reimagine and modernize their store floors.
By Mike Auger Many businesses experience a seasonal summer slowdown, including online stores. To combat this, determine what promotional or marketing plans you have in place…
Campground stores are a great way to add a lot of revenue to the bottom line of any campground. Some stores even generate as much revenue as the campsites produce. Every campground should have a store that carries more than just sodas, ice and the camp’s t-shirt.
Spring and summer are upon us, and bring with them an array of gift-giving opportunities for occasions like Father’s Day, graduations, weddings, and teacher appreciations. New research indicates that this season more than two thirds of US shoppers plan to buy gift cards; meaning that retailers would be wise to ramp up gift card marketing efforts for the spring and summer gifting months.
In part two of our interview with Stacy Leistner, VP of Strategic Communications at The Toy Industry Association (TIA), he reveals trends in tech toys, provides a retail toy industry forecast, and a look at how toy sales stack up around the world.
Pay per click (PPC) advertising should be a staple in any serious effort to grow a business. When set up correctly, PPC can increase traffic, revenue, and profits for any business in any industry. When set up incorrectly, efforts usually end up costing more money than they are worth, and become a liability rather than an asset to the business
Dollar stores have always attracted a price conscious customer, but now a growing trend seems to be emerging. Many retailers in this segment are adding higher price points of $1 to $3, and as high as $5 for multiple sales.
Consumers collectively spend billions of dollars on gifts each year. Gifting is a powerful mechanism to build stronger alliances, and engage in positive social experiences.