GoDaddy, a domain name and website provider, and Microsoft Corp. have formed a strategic partnership to offer Office 365 as GoDaddy’s core productivity software to its small business customers.
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A new age of media is coming to your social networks, and video is the newest promotional tool. Have no fear; you do not have to be a videographer or invest money in an expensive video camera to promote your store.
Build your online store in the right industry to beat big box retailers.
U.S. small businesses hired the most workers in nearly eight years in December, according to The National Federation of Independent Business (NFIB). Small business owners added an average of .24 workers per firm last month, the most since February 2006.
The deadline for high school seniors to apply for the National Federation of Independent Business (NFIB) Young Entrepreneur Foundation scholarships is January 6, 2014. Each year, the NFIB Young Entrepreneur program offers non-renewable scholarships that recognize young people who have demonstrated entrepreneurial spirit and initiative with college scholarships ranging in value from $1,000 to $10,000.
Small businesses can claim a larger tax benefit for providing health care to employees in 2014 as a result of the 2010 Affordable Care Act. For tax years 2010 to 2013, the maximum credit was 35 percent of premiums for small businesses, and 25 percent of premiums for tax-exempt organizations.
Smart indie retailers are always looking for ways to attract customers and build business. One way to grow is to cultivate a local following. Here are some tips for expanding your local customer base and sales.
Holidays are a time for cheer. A recent survey reveals B2C small businesses planning their holiday marketing strategies will have something to cheer about come 2014!
In store advertising, just like every other type of advertising, asks the question, “How do I capture customers’ attention and keep it?” If you are an independent retailer, manufacturer or product designer that retails through this channel, it is important to answer this question. Competing for attention in a smaller shop can be especially challenging without the ample square footage larger retailers have. Here are some creative ideas for in-store advertising to increase engagement and sales.
With five fewer shopping days between Thanksgiving and Christmas this year than last, 32 percent of indie retailers are starting their holiday promotions earlier than last year, according to a survey by the National Federation of Independent Businesses (NFIB) and American Express. American Express founded the event, which is November 30 this year, in 2010. Many small business owners who are aware of Small Business Saturday say the day will be a part of their promotional calendar as it will be helpful in attracting new customers.