The influencer marketing industry has been a bull over the last decade and it shows no sign of slowing down in 2023. A new study from…
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Even before the COVID-19 pandemic, technology played a huge role in enhancing customer shopping experiences and making retail owners’ lives easier. Now, with the boost in…
Just about every business utilizes social media to try and increase brand awareness, but with more users joining different platforms every day, the competition can make…
by Scott Frey Direct-to-consumer businesses that previously relied heavily on Facebook as a way to advertise. Now they are starting to realize the perils that resulted…
by Devin Partida An increasing number of brands are seeing the advantages of influencer marketing. Customers want to purchase products that are used by people they…
Social Media plays such a huge part in brand growth, but unless you use it properly, it will not help you gain any extra exposure. There…
by Mark Hook Over the last 20 years, we have seen social media shift from simple, text-based updates to increasingly visual content, championed by app-based platforms…
The metaverse is the epitome of marketing — rebranding a collection of existing technologies with an intriguing new name. As the new hub aims to intersect…
by Christina Ross Almost 16 years ago, Google bought video-sharing site YouTube for $1.65 billion. The iPhone did not yet exist, and neither did video-editing apps…
With ecommerce transactions continuing to grow, fake reviews are an increasing concern for shoppers. According to a nationally representative survey of 2,057 U.S. adults conducted by…