The breakneck pace in which social media evolves can leave you feeling left in the dust. Even after learning about pins, likes and shares, there is always something new. Let’s look at some quick social marketing tactics you can put in place today.
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Independent Retailer recently spoke with President & CEO, Andrej Suskavcevic, of the Craft & Hobby Association (CHA), the international, not-for-profit trade association. CHA consists of thousands of member companies engaged in the design, manufacture, distribution and retail sales of products in the nearly $30 billion U.S. craft and hobby industry. Suskavcevic discussed a broad range of topics, including the state of the industry, social media, and how to help customers fulfill their needs for creative expression.
The hashtag has evolved from a Twitter-only feature to having total social media domination. Social networks like Facebook, Pinterest and Instagram now have their own hashtag feature. So how do you know if you are using a hashtag to its fullest potential, especially if you do not know what it is? Read on to learn how to optimize hashtags for your independent retail store.
New arrivals are flooding into your store this time of year, and you are putting last season’s merchandise on sale. So what can you do to excite and entice your customers to buy? Implement the following three tips, and enjoy the sound of your cash register ringing.
Social media can help indie retailers reach current and potential customers. 59 percent of consumers see social media active companies as more approachable and 64 percent of users want companies to use it to answer their questions. Here are social media trends that were on the rise in 2013 and how they can help your small business in 2014.
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The 59th Museum Store Association (MSA) Retail Conference and Expo will take place April 11-14 at the George R. Brown Convention Center in Houston, TX. The conference features educational sessions, the debut of the MSA Certificate Program and new Product Development Gallery, and the return of retail boot camp.
In the past year, there has been a huge build in the amount of images shared on social media, with channels like Pinterest, Instagram, Twitter and Facebook putting more emphasis on photographs and visuals. Twitter recently changed the way images are displayed on the social network.
A new age of media is coming to your social networks, and video is the newest promotional tool. Have no fear; you do not have to be a videographer or invest money in an expensive video camera to promote your store.
Retail’s BIG Show 2014 at the Jacob K. Javits Convention Center in New York City starts January 12. Keynote speakers include Sprinkles Cupcakes’ Candace Nelson, designer Rebecca Minkoff and Rick Caruso, founder and CEO of Caruso Affiliated.