Surf Expo is currently riding a big wave. Already the longest running tradeshow in the world devoted exclusively to board sports and the beach lifestyle, in 2013 it was named one of the fastest growing trade shows for exhibitors, attendance, and exhibit space by Trade Show Executive Magazine.
Author: Publisher
Good retail is dependent upon a variety of factors, but ultimately comes down to powerful and actionable strategies designed to maximize sales. Running an effective business is much more complex than a case of opening a store and hoping for the best.
Unrooted Plants has a better way to liven up your environment. Instead of fussy houseplants that like to die, Unrooted Plants offers a line of air plants that are easy to maintain, beautiful, and almost endlessly customizable.
Retailers understand the importance of branding and promoting an image for their stores. Most retailers spend time and money promoting their image, a concept that includes everything from designing logos to running ad campaigns, to producing shopping bags.
According to the Small Business Administration, 70 percent of small retailers go out of business within the first four years. However, not a lot is said about why the success of these retailers is such a long shot, or what they can do to avoid becoming a statistic.
If you’re in the market for gifts and jewelry, Helen Brett likely has a show for you. According to Brett Kolinek, vice president of Helen Brett, the company’s nine annual trade shows cover a range of offerings, including, “jewelry, fashion jewelry, fashion apparel, children’s apparel, and home goods.”
The Norton Shows are truly family affairs. Located in Gatlinburg, Tennessee, The Norton Shows are wholesale cash-and-carry events with a focus on apparel, jewelry, gourmet foods and gifts.
If you are not offering some type of free shipping today, research shows that you’re losing sales, customer loyalty, revenue per sale and product margin.
If retailers focus on one thing this holiday season, it should be improving the online customer experience. Anyone in customer service would probably say that this is a no-brainer, but with the past few holiday seasons focused heavily on online and mobile shopping, it seems that retailers have strayed from the heart of what makes a fantastic retailer-customer relationship: a personalized shopping experience.
If your shop requires forecasting of inventory and the placement of advance orders, it is time to review your Open To Buy methods (OTB). Open To Buy is necessary for retailers to control their inventory.