2016 is in full swing, and merchants everywhere are gearing up for the spring and summer seasons.
Browsing: Ecommerce
More than ever it’s crucial for independent retailers to have an online presence that can be easily utilized by their target consumer audience.
Anyone who has tried to sell on Amazon knows it is not as easy as it looks. You have to determine which products will sell best, what the pricing should be, and what kind of shipping you want to provide.
The days of debating mobile’s potential are over. According to search giant Google, mobile traffic has surpassed desktop traffic.
With in-store retail and ecommerce competing for customers’ business, it’s more important than ever for brick-and-mortar outlets to understand their customers’ behavior to remain competitive.
Technology has always played a very important role in retail, both in helping to deliver better customer experiences as well as in driving greater operational efficiencies from within the business.
Retailers have been obsessed with improving the customer experience, experimenting with ‘revolutionary’ technologies like iBeacons or QR codes just to stay on the cutting edge and remain competitive.
In retail, social media has become a proving ground for building loyalty, driving traffic and sales, advertising and customer service.
Are you a social media manager at your company? Do you run a small business, and you’re looking for new ways to reach diverse audiences?
2015 has seen some very high profile retail and ecommerce related cyber-attacks hit the headlines.