Browsing: Ecommerce

Amazon.com, the multi-tentacle e-commerce site, has long lived by the shark model: If it does not continue to move, or in this case expand, it may die.

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Instant access to digital content on mobile devices is reshaping the decision-making process of consumers, as they increasingly seek out and integrate relevant information during the buying process – even if the purchase ultimately takes place at a brick-and-mortar store.

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